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Sega Goes Cheap to Battle EA in NFL Game Sales?

An anonymous reader writes "According to as yet unconfirmed reports on DealRush.com, Sega is going full force at EA's football market share by slashing their football game's price by 60% and only asking $19.99 this upcoming year, instead of the usual $49.99. EA, the current market leader in football games, outsells Sega's title, year after year, by a wide margin. This year Sega may have adopted a new strategy to hook them with price, and follow through with quality in an effort to increase sales. EA has yet to respond. ESPN NFL ships in August for Playstation 2 and Xbox. [A GameSpot report has a Visual Concepts spokesperson indicating there will be 'big announcements regarding the game soon', but there's no official word.]"

22 of 78 comments (clear)

  1. This will probably... by schild · · Score: 4, Interesting

    This will probably work and Sega will prove you can make bank and charge considerably less than the going rate for a game. After they rake in the beans from their mass quantity of sales the industry will go "[the sheep] are still willing to pay $50" and not change anything. Way to go Sega, keep fighting the good fight to stay afloat!

    --
    schild
    editor, f13.net
    1. Re:This will probably... by Anonymous Coward · · Score: 2, Insightful

      I'm not sure about that. I am really enthusiastic about Segas approach, but I think that the mass market will view this price point as a lack of quality "Sega's Sports game must suck or something, because it's less than half the Price of EA's!" (People are just dumb like that)

      I hope that's not the case, but time will tell.

    2. Re:This will probably... by MacBrave · · Score: 4, Insightful

      I hope this works. It sucks having to shell out $49.99 for a 'new' version of Madden that essentially contains only roster updates and maybe 1-2 small new features.

      This may force EA to charge more competative prices for it's Madden series.

    3. Re:This will probably... by MarkPNeyer · · Score: 5, Insightful

      I love how you "have to shell out $49.99 for a 'new' version of Madden" If it sucks so bad, why don't you just keep playing Madden NFL 2004 for the rest of your days?

      --

      My blog
    4. Re:This will probably... by PTBNL · · Score: 3, Interesting

      Well, nobody has to.

      In all of the sports games I play, though, I enjoy playing with current rosters, and most sports games don't offer roster updates beyond the season they're released for obvious reasons.

  2. so great by meatbridge · · Score: 2, Interesting

    i think it's amazing that competition is helping lower prices. video games have been really expensive for a long while. unfortunately i don't play sports titles.

    1. Re:so great by MarkPNeyer · · Score: 3, Informative

      "it's amazing that competition is helping lower prices" ???

      I wouldn't say that in an economics classroom - you'd just get blank stares and dirty looks.

      Of course competition lowers pricing - it almost always does. I say "It's about damn time," because the pricing of video games just doesn't make any sense. There aren't enough video game publishers for there to be true free market conditions.

      --

      My blog
    2. Re:so great by dubious9 · · Score: 2, Insightful

      are games that people assume (rightly) suck

      I don't know about Walmart, (there aren't many in the largish city where I live), but when the discount bins in many software stores I have seen are classics. Sure there are noname crap, but I've paid $10 (or less) this year for Black and White, Sam and Max Hit the Road, X-Wing vs. Tie Fighter, Day of the Tentacle, X-COM Ufo Denfense.

      Case in point: my Girlfriend loves adventure games, but those aren't in style much anymore. When I pointed out that she could have all of the SCUMM-type games for like $50, she all of a sudden didn't mind going into the software store with me anymore. I admit, that some are a rare find, but cost, as a previous poster said, doesn't denote quality.

      I find it wierd that people will wontonly spend money on lavishly priced items when cheap items are often better. Or that people spend 50K on a car they spend an hour in a day, yet still sleep on a crappy mattress or have a crappy chair at work. Sorry about the rant, but people need to think more about actual worth than price.

      --
      Why, o why must the sky fall when I've learned to fly?
    3. Re:so great by Acidic_Diarrhea · · Score: 2, Insightful

      The beauty of individual freedoms is that people are free to spend their money on what they like. Perhaps to you a nice car falls lower on the list of importance than a nice chair but for some people - this is reversed. The question is; why do you care? Why do you get so upset over this? Spend your money how you want to spend your money and let other people spends theirs how they want to spend it.

      --
      I hate liberals. If you are a liberal, do not reply.
  3. Be thankful by ObsessiveMathsFreak · · Score: 2, Informative

    Over here (Europe) EVERYTHING is 60(~US$70).

    Only second hand crappy games would be $50. You'd have to dive deep into the bargin bin to get one for $19.99.

    Some games are works of art, some are god awful pieces of software unfit for use. Not only that games are the same price across systems?! Why is the current system of price fixing in effect? Someone call the FCC! The FCC's european counterpart!

    At least PC games have a good spread in price. I picked up C&C:Red Alert 2 for 7!!! Hot danm!

    --
    May the Maths Be with you!
  4. I generally only buy one... by Ummagumma · · Score: 4, Interesting

    ...which is always Madden. I know the quality will be good, and know the gameplay. I bought NFL2k a few years ago, and while good, I still preferred Madden.

    At the $20 price point, I will still purchase Madden, but now will ALSO purchase ESPN NFL, to see how I like it. At the $50 price point, I never would have tried this.

    Kudos to Sega, for giving me a chance at their game!

    --
    "The natural progress of things is for liberty to yield and government to gain ground." - Thomas Jefferson
    1. Re:I generally only buy one... by Acidic_Diarrhea · · Score: 2, Informative

      Spoken like someone who hasn't played the series in any depth. To the casual observer and intellectually shallow person who feels the need to berate anyone who enjoys sports video games and sports in general [in an attempt to feel superior], the Madden series may look like a series of roster updates. This is not the case. I'd explain a number changes that have come about through the years but why bother? You've already judged without any knowledge whatsoever. Go back to thinking you've got some great intellect; your dream world is where you should stay.

      --
      I hate liberals. If you are a liberal, do not reply.
  5. my thoughts by musikit · · Score: 3, Interesting

    heard about this yesterday and thought it was a great thing

    eventually EA will cut prices on football games to $20 to combat this and plays will ask "well how come all sports game can't be $20?" then all sports games will have to be cut to $20. eventually people will go "well if sports games are $20 why can't all games be $20?" and then the world will be a better place. for you, and me. just wait and see.

    1. Re:my thoughts by bigman2003 · · Score: 3, Informative

      The whole exclusive players contract thing was just a rumour. Ended up being not true.

      --
      No reason to lie.
  6. Possible Backfire but Great Idea by the_riaa · · Score: 4, Interesting
    This could work great for Sega, but there's a pretty high potential for backlash. Sure, they'll sell a lot more copies - but Sega's market share in the football game market is what, maybe 15% as of now? They'll sell more copies, but at less than half the amount they used to make - that's a nice hit to their profit margins. No matter if Sega's ESPN games are of better quality than Madden, they don't have EA's hype and marketing machine [and tradition]. Some better advertising plus this rediculously affordable price, and they really could gain some ground, even if only for a year. For the record, I bought NFL2K the day it came out for Dreamcast, and I'm a huge fan of the ESPN NFL games - up to the point where they dropped support for my Gamecube [jerks!]. I guess I'll have to play them on Xbox now.

    Speaking of Xbox, that's really where these games stood above Madden, with the Xbox live play - with EA jumping onto Xbox Live next year, forget that advantage.

    But at $19.99? Hell, I'd buy copies for my cross-country friends just so I can whoop their asses on Xbox Live. If Sega does this with their other sports games, their very-excellent NBA and NHL games could catch fire. The ESPN presentation elements is fantastic.

    1. Re:Possible Backfire but Great Idea by FutureViperOwnr · · Score: 2, Informative
      No matter if Sega's ESPN games are of better quality than Madden, they don't have EA's hype and marketing machine [and tradition].

      That may be true, but Sega has really built up a solid reputation in the past 2-3 years with their 2kX sports games (especially their baseball game - EA scrapped their baseball franchise and all of its history and reputation to start all over after World Series Baseball slapped it around for several years).

      And with their new publishing deal with Take Two, you've got to think that there will be more advertising and marketing than before.

      I was ecstatic when I saw the new price point. I immediately pre-ordered the game. In the past, I've always just played the "year behind game" where I'd buy the previous year's iteration in the bargain bin after the new one came out. Download the last roster update (Xbox Live) and then manually tweak them to reflect the new years starting rosters. Ta-da. It's a new game to me and I didn't shell out full price for a glorified sports game expansion pack.

  7. I have one minor worry... by LordPixie · · Score: 5, Insightful

    Needless to say, developers slashing prices is a good thing. However, I'm worried how casual gamers might take this. The general public seems to have accepted the fact that games big cost $50. Only charging $20 could make Sega's games appear as though they are producing something less than a decent title. I know that I would generally be wary of something that costs 60% less than everything else on the market. This often indicates lower quality in a product.

    Now, I sincerely hope this is not the case. I would love to see Sega thrive charging less for their games. But it would be a real shame if they didn't sell because they undercut too much, and consumers didn't realize the other games are overpriced...


    --LordPixie

  8. Parents Will Love It! by blueZhift · · Score: 4, Insightful

    Let's face it, a lot of these games are still being bought by parents and grandparents for kids as gifts, bribes, etc... So slashing the price to the impulse buy level of $19.99 will play well with this crowd. And if the quality is up to previous titles, then for once low price won't mean some crappy knockoff of a hit title.

    Way to go Sega! I may pick up a copy or two (my nephew would love this...). I hope that if successful, it will put some downward pressure on the prices of new releases. Still, for the amount of entertainment, compared to movies for example, game prices aren't too bad. But I still remember in my younger days, that a new game meant a lot of work and saving, so $19.99 could bring in a lot of new young gamers too.

  9. Re:Correction by gamgee5273 · · Score: 3, Informative
    No, no, no. Man, the assumptions just fly around here sometimes, don't they?

    The title is Eats, Shoots & Leaves. The official site is here. Also, it is a book, not a short story or an article. Either underline it or put it in italics - do not put it in quotes. And where's the question mark?

    Now: I have yet to pick the book up. However, I do have a BA and an MA in English, which might explain it for you.

  10. Why the $50 price point? by Gothic_Walrus · · Score: 2, Insightful
    I've never really understood why sports games cost so much, especially at the end of a system's lifestyle.

    What is the company doing that warrants the $50 price tag? More importantly, what needs to be changed? Updating rosters and adding expansion teams makes complete sense, as does throwing in any redesigned jerseys or uniforms.

    Still...do we really need a brand new graphics engine every year? There's only so much that can be done, you know, and the changes in each console generation are usually relatively small. How about all of the modes that they've been throwing in? Owner? Coach? How about Popcorn Vendor mode? Sell buttery fresh goodness while watching the game as you walk around the stands! The games are just fine graphically and controlwise, and we've got all of the modes that we need: single game, multiplayer, season, playoffs, and practice are really all that a game must have. The others are nice but unneeded.

    The only thing that I can think of that would warrant the $50 price tag is online play, and even that's not really worth it. The practice with sports games as of late seems to be discontinuing online gameplay shortly after the new game comes out, and Xbox Live is already $50 a year. Is a year of online football really worth an extra $50? I'd much prefer it if they offered free and continuous online play without any form of official support or leagues, but that's just a pipe dream...

    I've got a feeling that Sega won't be losing much money from this. Tweak the graphics and modes if you must, but as long as it's got the basic modes and current rosters, it's got everything that's needed.

    --
    Goo goo g'joob.
  11. margin, boy! margin! by jbellis · · Score: 2, Funny

    holy crap, if you don't know what the word means don't bother replying.

  12. Not a rumor anymore by Anonymous Coward · · Score: 2, Informative

    Can already be pre-ordered at Gamestop for 20 bucks.

    PS2

    XBox