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PlayStation 2 Sales Double Following Price Cut

Posted by simoniker on from the inevitable-yoyo dept.

Thanks to GamesIndustry.biz for its article discussing significant PlayStation 2 sales increases following the price cut to $149 last month. The piece quantifies: "Data released this week by Sony Computer Entertainment America shows that the console's sales rose by some 216 per cent in the week immediately following the price cut, with an increase of 141 per cent over the full period since the cut", and this means: "The increase in sales will have propelled the PlayStation 2 well past its console rivals, after Sony's platform slipped behind the Xbox in monthly sales for the first time since the launch of the Microsoft console." It's also explained: "The increased sales noted since the price cut have actually pushed year on year sales of the PS2 upwards, with 26 per cent growth on the same period last year - and should hopefully help to slow the overall decline in hardware sales which has hit the USA so far this year."

2 of 67 comments (clear)

  1. Re:Price cut or E3? by NanoGator · · Score: 3, Insightful

    "A bit hasty aren't we? Especially since it'll be Xbox and PC bound just as soon, and look much better."

    No, and no. They have not announced when XBOX or PC versions will comeout, and I don't want to wait another 8 months like I did with Vice City. B'sides, there are other bargain bin PS2 games I wouldn't mind having.

    --
    "Derp de derp."
  2. Re:Interesting. by ajutla · · Score: 4, Insightful
    I'll reply to this, even though I'm a liberal :)

    I'll call bullshit on that. Where's your evidence? Have you taken any surveys to back that up? Furthermore, your assertion that the economy would collapse is simply foolish.

    Well, yes, I was indeed exaggerating about the economy's collapsing. And of course I've not really got any numbers to back up my assertions. I will say, though, that I believe people think "within the boundaries of price points." $19.99 is "under" $20, so it's okay, but something that actually costs $20 is not. It's a psychological thing that stores try to exploit by pricing everything one cent below its actual price: you look at the numbers and your mind immediately sees those nines and equates it as something less expensive than $20. Why would stores do it if it had no effect? If anything, they'd save ink by just writing "$20" instead of "$19.99" but, no, they price everything this way. It must work on some level. Probably not on as dramatic a level as I've intimated, but there's something in our subconscious...