IGN/GameSpy Tries Hitpoints, Lusts Non-Gaming Market

Thanks to Washington Post/MSNBC for its fairly hagiographic profile of the merged IGN/GameSpy website/game matchmaking network. Among the more interesting comments: "IGN/GameSpy is letting some subscribers download entire games instead of just patches. Firaxis's Civilization III: Play the World is one of the debut titles under the program, called HitPoints... [which] gives away games on a frequent-flier-style basis, determined by how many and what kind of GameSpy subscription programs a user has signed up for." It's also revealed: "Chief executive Mark A. Jung would not mind the company being a Best Buy Co. or Circuit City Stores Inc. He cites Viacom Inc., the vast entertainment and publishing conglomerate, as an example of the multi-brand company he wants IGN/GameSpy to be, one that builds on his core audience." Does IGN/GameSpy accurately represent the mainstream?