Recruit More Women Developers, Attract Women Gamers?

Thanks to MSNBC for its fresh look at the problems of integrating the needs and tastes of the female into the male-dominated videogame industry. It's suggested by Microsoft's Laura Fryer: "Half of the population isn't having input into what's being created... And the one thing that I learned is that people make games they like to play. Having a diverse opinion helps games." Sheri Graner Ray of Sony also points out: "The purpose of recruiting women is not so they can make games about pink fluffy kitties... You can't say that women like this or Japanese gamers want this." Thus, it's argued: "The solution to this dearth of female fandom... lies in recruiting more women coders, artists and level designers, the type of positions that can shape a title's story, look and gameplay."

Comments

Re:How about, make games that are fun....

[incubusnb]

"Why lose sight of the 'fun' and instead go for attracting a certain 'sex?"

unless the Sex your trying to attract isn't having any fun with the current selection of games (with the exception of the few Women gamers out there)

imagine a world where Hollywood concentrated on providing entertainment to just the Female audience and told guys to "have fun" watching Movies written for Women