Hits or Misses: Who is Your Website's Audience?

securitas writes "The Christian Science Monitor's Gregory M. Lamb wrote a story interesting to anyone who runs a website: How do you accurately and reliably measure the audience for your website? From the article: 'Most websites have no idea how many people view their content. This inherent fuzziness is causing problems for commercial websites, especially online publications desperate to make money from Internet advertising... How can you charge for ads when it's nearly impossible to tell advertisers how many people will see them?' The article discusses the flaws and problems with Nielsen/NetRatings and comScore Media Metrix - they grossly undersample workplace users - and the rise in the number of sites requiring user registration."

Comments

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[Anonymous Coward]

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[Anonymous Coward]

Is it good or is it whack?

Re:use cookies?

[Seth Finklestein]

I hereby demand that you post the URLs of all web sites that you administer. Cookies represent a clear and present danger to the privacy of all Internet users. By utilizing this widely despised and often-disabled "feature" of insecure browsers like Internet Explorer, you are contributing to the worsening of the global Internet.

I'd like to declare a boycott, starting now, of all web sites that use this experimental and detrimental new technology.

Easy

[inkedmn]

grep barnyard-midget-porn.html /var/log/apache/access.log | wc -l

there's my hit count.