On Early Driv3r Reviews, World Exclusives
(54)T-Dub writes "SPOnG has a very interesting article about Atari's latest iteration in the Driver series: Driv3r. Back in May there was a SpOnG messageboard post claiming that Atari was demanding a 9/10 score in exchange for early review code. In the heated race for the early reviews, two UK-based Future Publishing publications, Xbox World and PSM2 ran cover stories for Driv3r, and coincidentally gave the game a 9/10 score. XBox World even dubbed it 'the new GTA' while PSM claimed to have 'the World's first and only review' of the PS2 version. As earlier reported on Slashdot Games, subsequent reviews for the quite buggy Xbox and PlayStation 2 versions of the game have hovered in the 60s. Having shipped 2.5 million copies it's estimated that Atari is gambling over $60 million on this game." While the source is hardly concrete, and claims of 'bribery' are likely overblown, it's interesting to ruminate on how getting an "exclusive review" affects game scoring, a phenomenon not limited to Driv3r.
Ever heard of advertising budgets influencing reviews?
Car magazines give glowing reviews to Toyota and Honda. PC magazines swoon over Dell. It's like this all the time.
Reviews aren't worth the paper they're printed on in most cases.
cczz
Magazines like Consumer Reports have bent over backwards to give unbiased reports, and readers feel that they can trust them. Could CR have sold out and given better reviews in return for "donations?" Sure. Would it help their immediate revenue? You bet. Would it still be credible now, 40 years (whatever) after they came around? Not a chance.