Starbucks - Your Next Music Superstore?

prostoalex writes "The Fast Company magazine looks into the next horizon in music retailing - allowing customers to choose the songs they like in relaxed environment and burning custom CDs from digital copies of the content. The claimed innovator in the field is none other than Seattle-based Starbucks: 'This August, Starbucks will install individual music-listening stations, with CD-burning capabilities, in 10 existing Starbucks locations in Seattle. From there, the concept rolls out to Texas in the fall, including Starbucks stores in the music mecca of Austin. With the help of technology partner Hewlett-Packard, Starbucks plans to have 100 coffee shops across the country enabled with Hear Music CD-burning stations by next Christmas, and more than 1,000 locations up and running by the end of 2005.' And what's wrong with traditional music outlets? 'Schultz and MacKinnon came to believe that the core Starbucks customer, an affluent 25- to 50-year-old who's likelier to be tuned in to NPR than to MTV or one of the nine gazillion radio stations owned by Clear Channel Communications Inc., probably feels ignored by the music industry.'"

Comments

hmm

[dvdsbydesign.com]

Yeah I only go to starbucks for the coffee I don't think I'd be interested in music there too.. but whatever they can try new strategies if they want.

Yawn! Physical CD's are so last century.

[xigxag]

This being Starbucks, a large proportion of their clientele are gonna have iPods, so they really ought to have co-branded iTMS kiosks on site, with special deals prominently featured. E.g., they could sell a "mocha mix" of songs, 10 for 5 bucks, that would have 5 songs you pick yourself mixed in with 5 preselected "freebies" picked for you by StarApple's marketing arm. Or maybe a "3 songs and a latte combo". Or some other creative deal that doesn't isn't limited by physical media.