Game Biz Squeezing Revenue From On-Demand Digital Subscriptions

Thanks to Yahoo/The Hollywood Reporter for its article discussing the digital distribution of older mainstream video games, in a continuation of a previously discussed story about digital 'gaming on demand' subscription services. Yoav Tzruya of content aggregator Exent points out some major ISP advantages: "Users who subscribe to games on demand services are 75% less likely to switch to other broadband providers", and claims (though the article also mentions "on Yahoo, the Top 10 games on demand titles are invariably popular 'hardcore' games") that: "We approach a different set of gamers who don't go into the stores that sell games. More than 50% of the games on demand customers are women, and we have quite a few who are 25-plus years old. We are approaching different decision makers and different budgets."