Nokia Losing its Cell Phone Dominance
supersandra writes "The Boston Globe is reporting that Nokia is struggling to offer features, such as cameras and flip-phones, that are luring customers away to phones by other brands such as Motorola, Samsung, and Siemens. While Nokia used to account for 1 in every 3 phones sold worldwide, they are down to 28.9 percent. Nokia plans to bring 35 new phone models to market this year to win back more users."
Is it really worth it to have 35 new phone models?
The article says that Nokia's problem is not having features that consumers want, like clam-shell phones. Yet their solution is not to include those features in their new phones, but to offer consumers 35 different models this year (only 6 of those are clam-shell). I'm all about consumer choice, but does this make sense to anyone?
No, they are down 4.4 percentage points but take (33 - 28.9) / 33 the orignal is the way to find the percentage change which is down 12.42%.
It's 4% of the total market, but it represents a 12% loss within their customer base. Further the Cell phone market base is increasing at a fairly brisk pace, so it represents quite alot in terms of revenue $$$.
Secondly, if you're an investor in a company that was the big player, and you see declines like this, you start thinking of other investment opportunities.
It's a pretty big deal.
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