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Sun's "Java Powered" Campaign

Posted by Hemos on from the pushing-whatevery-they-can dept.

scapermoya writes "eWeek is reporting that Sun has started blitzing consumers , trying to increase public awareness about Java, with everything from accosting pedestrians to "Java Powered" logos begining to appear on some devices that are J2ME (Java 2 Media Edition) compatable. Tiny cup logos will now be pasted on everything from cell phones to microwaves." But not on Space Invaders clones.

6 of 286 comments (clear)

  1. Well another sticker... by derphilipp · · Score: 5, Interesting

    Well Microsoft - or better: the vendors do this with every nearly every x86, printer, mouse, soundcard, usb stick, external harddrive.... nerly every piece of hardware sold today. I'm waiting for a tux- and an apple-sticker (sometimes you can see the "finder-face" on certified compatible hardware (like I already saw on some newer laserprintes)

    --
    Spelling mistakes: My is english spoken not tongue of mother.
  2. Yes, it's very much neccesary by lokedhs · · Score: 4, Interesting
    Du you thing the average mom cares about the fact that her windows machine has "Pentium inside"?

    It's called brand awareness. The point here is to make sure that people (and in the case of mobile phones, young people) equate "Java" with "cool games" and an "i need it" attitude. In the end this will (hopefully) mean that in order to be able to sell a phone, you need to support Java. In turn, this means that MS will have a that much harder time trying to get everyone to use the mobile version of .NET.

    In fact, here in europe we see this happening already. Every new phone that comes out has J2ME support, and when a phone doesn't have it is reviewed, it's always mentioned as a big minus point.

    I suppose (hope) we'll see the same thing happen in the US.

    By the way, didn't the latest MS "smartphones" have J2ME support these days?

    1. Re:Yes, it's very much neccesary by Milo77 · · Score: 4, Interesting

      I remember reading in Andy Grove's book (something like Only the Paranoid Survive), that they thought their "Intel Inside" campaign was simply going to bias the customers to only want "Intel Inside" and be weary if they bought a computer that didn't have intel inside. Well, this did occur to some extent, but it came with a little surprise - when someone's computer didn't work, they called Intel instead of the PC manufacturer (bypass the pesky middleman, I guess). At the time, Intel didn't have the infrastructure to handle this since they were used to simply dealing with PC manufactueres and certainly not your average consumer. I wonder if Sun is ready to have my grandma call them up when her microwave stops functioning?

  3. Re:The "Powered by Java" campaign must mean... by tehcyder · · Score: 3, Interesting
    I don't think that follows, you get software and hardware boxes with little Tux stickers on now.

    --
    To have a right to do a thing is not at all the same as to be right in doing it
  4. Re:Consumers? by Anonymous Coward · · Score: 5, Interesting

    An example of this is how all the students at the local Universities are petitioning to have Java removed as the core programming language as they are complaining that is just not applicable enough compared to other languages such as C#.

    Beware the Astroturf of Microsoft on campus!

    My school never had anyone intrested in a .NET or MS users group until Microsoft actually PAID some students to start one! Now they are always have events sponsored by MS and bringing in new books paid for by MS to the library or just doing various pro-MS propoganda.

    Now I'm not bitching about extra C# books in the library...what I am bitching about is Microsoft paying students to do things like "petition for the removal of outdated languages like Java from the curriculum".

    MS couldn't keep up with real grassroots Linux and BSD groups on campus so they actually had to PAY for students to create MS and .NET user groups! That's like prostitution and shame on the student whores who work with MS on this!

  5. I go where the jobs are! by Anonymous Coward · · Score: 3, Interesting

    Heheh....look at all the job stats and you'll see Java burying every other language out there in terms of actual demand. I go where the money is, and Java is it - not c-sharp, not php, not whatever.

    You guys just keep on burying your head in the sand, since Java right now is probably the most widely deployed language in IT history, what with the new cars (BMWs), smartcards, SIM cards, mobilke cellphones, server apps, desktop apps runniung Java.

    I KNOW i'll have a job 5-10 years from now doing Java when you guys are trying to learn the next new language from Microsoft or whomever.