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Advertising Hits Arizona County Government Website

Combuchan writes "Just when you thought that pages on your local government's website were the last bastion of the advertisement-free WWW, that may soon change. Maricopa County (seen on slashdot before), home to 3.4 million people in the Phoenix metropolitan area, has seen their GIS website "become an every day tool for realtors, developers, mortgage and title companies, appraisers, inspectors, attorneys and many other professionals associated with the real estate industry." As a result, they are now accepting bids for Web advertisements. As the county is one of the best-run in the nation, this could set quite the precedent."

24 of 239 comments (clear)

  1. It's either ads or taxes. by Anonymous+Crowhead · · Score: 4, Insightful

    Someone's got to pay. I don't see the big deal.

  2. what is the point by phantasma6 · · Score: 4, Insightful

    How much revenue would advertising bring to the site? Would it be worth the degraded image that advertising will bring? Do they really need that extra money?

    1. Re:what is the point by Combuchan · · Score: 3, Insightful

      As the site has a very clean and professional look, as oppose to very corporate sites...

      The last three pages of the linked PDF discussing where ads might end up may very well change your opinion. I thought this was merely the addition of three text ads on the actual GIS application, but they're really going all out.

      I don't blame the county for doing this, all in all. From an urban-planning geek's perspective, it's one of the coolest local sites I know of. But serving 300,000 a month with what I assume to be an intensive GIS application can't be cheap.

      The notion of having a user "pay" for government services rendered is of course nothing new (have you seen what some cities charge for copying fees?), and this really is an extension of that concept to the Internet.

      But where does it stop? Where, for example, is the line drawn between a local government's Tourism Bureau and an all-out travel information website with hotel reservations, tickets to local shows, maps, guides, and whathaveyou? If you run a site like that, do you want to be competing against your Government?

      --
      "[T]he single essential element on which all discoveries will be dependent is human freedom." -- Barry Goldwater
    2. Re:what is the point by kevlar · · Score: 2, Insightful

      How much revenue would advertising bring to the site?

      Answer: a decent amount!

      They know precisely WHO their audience is. They know they deal with Real Estate. Mortgage companies and companies like Home Depot I would think would be the first to jump on the band wagon.

  3. This won't help lower taxes. by DAldredge · · Score: 3, Insightful

    This won't help lower taxes, it will raise them. You see someone (political connected) will 'have' to be hired to managed the ad program. And since the persons salery will come out of a different budget pool they will still make it look like the ad program is bringing in more than it is.

    Ain't goverment budgeting wonderful? It makes Enron's accounting look legal by comparison.

  4. Oh no! by That's+Unpossible! · · Score: 2, Insightful

    A government earning money instead of forcing its citizens to supply it under threat of force.

    What on Earth will we do?!

    Love it...

    --
    Ironically, the word ironically is often used incorrectly.
    1. Re:Oh no! by gspr · · Score: 2, Insightful

      The government has a responsibility for its citizens. Its primary objective is to take care of them, not to earn money. To do the job, though, they need money, which should come from those it takes care of - the citizens.

  5. Thank God for Adblock by Edgebound · · Score: 5, Insightful

    As long as my Adblock still works they can advertise all they want.

  6. Two words by Safety+Cap · · Score: 2, Insightful
    --
    Yeah, right.
  7. Right by Anonymous Coward · · Score: 5, Insightful
    This is a country by the corporations, for the corporations, and now paid for by the corporations! What a great country we live in.

    I'd much rather keep my money for myself to spend on the products the corporations make than contributing to the country I live in. What a horrible concept!

    Unfortunately, now I won't have anyone to complain to when things start going wrong, because I'm not paying them.

  8. Just a random thought by phaetonic · · Score: 1, Insightful

    Isn't advertisement at the government level a bit wrong, as it implies the government has a bias over one product/company?

  9. So... by Anonymous Coward · · Score: 1, Insightful
    At what point does government stop being a government of, by and for the people, and simply become a coalition of corporations, headed by ex-CEOs and business leaders?

    It's an important question to ask. Is this really what we want our country to become? It seems that many people here don't really care. Let me assure you, in 50 years time, it will make a huge difference. It just might mean the difference between 98% of the population living in abject poverty, and 2% of the population with more money than they can dream of.

  10. Same thing as cop cars being painted with ad's by TyrranzzX · · Score: 2, Insightful

    As always, ye who gives the county much needed revenue through advertising gets special treatment when you need a favor from the country should something go arwy. Same thing as cop cars with coporate advertising awhile back; if there was a protest at the local mcdonalds, and the cop cars adorn the corporate logo of mcdonalds, the cops would be there quicker to help out mcdonalds than, say, some local woman who just got raped.

    I spose this is what we get for putting people in power who want government to make good business sense.

    1. Re:Same thing as cop cars being painted with ad's by TyrranzzX · · Score: 2, Insightful

      NP, although, you may want to go out and do something else than spend 4+ hours a day (as per indicated by your profile) browsing slashdot. You'll go insane and your head will explode. Unless you're an admin, inwhich case nice job shooting down the ravenous monkeys with a 10-gauge you crazy crazy nutcase.

  11. discrimination by slothman32 · · Score: 2, Insightful

    Has anyone noticed that the site actually prevents non win98/nt/xp/me/ie4 from viewing it. It doesn't just not work it actually is prevented. It smells like discrimination to me. OF course /.ers won't think so because they acn change. But then /.ers are wrong and stupid. Hint mod this down so I don't have excelent karma and get more mod points.

    --
    Why don't you guys have friends or journals?
  12. Ha ha hee hee ho that's a good one. by Jeffrey+Baker · · Score: 4, Insightful
    Maricopa County is only "well-run" if you think it's a good idea to build a city of millions in the middle of the desert, hundreds of miles from the nearest renewable source of water and sustainable agriculture. If you consider those minor matters of survival, it's a fucking disaster.

    Let Maricopa County have advertisers on their real estate website. That will distract people from the fact that they're buying land in the desert

  13. Not even an issue.. by dustinbarbour · · Score: 2, Insightful

    Eh.. That's why I installed the AdBlock extension for Firefox. problem solved..

  14. Huh. Well I dunno about where you live by Anonymous Coward · · Score: 2, Insightful

    But where I come from, government providing preferential treatment to businesses or individuals in exchange for monetary sums is called "corruption".

  15. In typical Slashdot tradition... by cleverhandle · · Score: 4, Insightful

    ...it seems that few people are actually following any links before posting corporate conspiracy theories.

    Now, I will admit that there's something slightly unsettling about a government giving official coverage to particular businesses. Though, as pointed out above, it may be better than taxes.

    But in any event, these ads are specifically for their GIS (Geographic Information Systems) portal. That's relatively specialized stuff - people visiting it (property owners and developers) have a pretty high probability of needing some kind of service the businesses advertise there. If they don't see the ad there, they'll go to the Yellow Pages - so who do you want the money to go to, the local gov or the telecoms?

    While this still strikes me as a little odd, it's not like Aunt Tilly is going to be checking a web site for the garbage pickup schedule and be confronted with flashing ambulance chaser ads or something.

    1. Re:In typical Slashdot tradition... by geek · · Score: 3, Insightful

      "Now, I will admit that there's something slightly unsettling about a government giving official coverage to particular businesses"

      Ever seen a bulletin board at a public library? Been to a city hall anywhere? They have tons of info on local business. Part of local governments job these days is promoting the local business community for sake of tourism and economic growth. It's nothing new or strange.

  16. So what? by lunartik · · Score: 3, Insightful

    They put ads on city buses too.

  17. Not so: It's either ads or taxes. by Anonymous Coward · · Score: 3, Insightful

    Ads are good for covering costs, however they are also completely inappropriate for any service rendered by state authority. I'm not into US or Arizona or this particular county legislature, but if somebody would be able to promote itself on government owned web site, while somebody else couldn't, the whole thing could be seen as a governement endorsment of certain business. This in my eyes would be alost like Bush renting the White House lawn for McDonalds arches. He might be a monkey, but certain things event this monkey can't afford to do.

    If the county wants to render public service, they can cover the costs with taxes or with fees. I don't expect it to be free beer, but I'm certainly disgusted by something that could be seen as a government endorsement of a particular business. If they want to put ads on it, they should spin off a privately owned company and be done with it.

    How could I know the burgers were a health hazard? I've seen their advertisement on the gov. site, so I thought you checked them out... With all the lawsuits galore, this is just behind the corner.

    Maybe it's just me, but government and advertising really don't mix together.

    Anonymous Cowards Unite

  18. actually might be appropriate by bobalu · · Score: 2, Insightful

    If you think about it, anyone looking for info (say you're thinking of moving there) might appreciate some links to local real estate agents, plumbers, etc.

    Obviously there's room for graft and abuse, but I'm from NJ so I guess we're used to that. (bada bing)

    --
    The revolution will NOT be televised.
  19. Re:You don't know Phoenix... by Jeffrey+Baker · · Score: 4, Insightful

    The Hohokam had a peak population of less than 50,000 people, and their society collapsed. Some people think the Hohokam society collapsed because their irrigation technology overextended the population, which was then wiped out by drought and poor soil management. I see a parallel with Maricopa County. Yes, technology allows 4 million people to live in the desert. But in adverse conditions, the Maricopa County society is just as apt to evaporate as the Hohokam did 600 years ago.