Kuma Runs Into Ad Controversy Promoting Iraq Game

Thanks to Inc Magazine for its article discussing Kuma Reality Games' attempts to promote its downloadable Kuma: War PC videogame. The piece explains of the previously mentioned title, which "lets players march in the boots of U.S. troops... fighting Taliban and al-Qaeda forces in Afghanistan [or] defending U.S. battlefield commanders from assassination attempts in Iraq", that polarizing forces were at work - Keith Halper of Kuma laments: "It's hard when people accuse you, on the one hand, of exploiting the military and, on the other, of working for them." It's also noted of the press campaign around the game: "Gamespot, one of the most popular websites for PC gamers, asked Kuma to alter one ad's content, which some at the site found 'disturbing,' according to RDA's media buyers. Kuma denied the request."