TiVo-Like Service Coming To Australia
rosy writes with good news for Australian television watchers: "CNET.com.au is reporting that a TiVo-like service will be available in November this year. Dubbed ICE ("Intelligent Content Engine") and developed by Peter Vogel, the technology will be built into set top boxes and personal video recorders to skip ads or lower the volume, view electronic program guides, etc. The article states that the service will cost $2-3 per week with the service launching initially in Sydney, Newcastle and Wollongong."
Perhaps, Australia being upside down, Tivo make work the opposite and actually put decent programming onto the TV rather than take it off.
It's almost enough to make me wish that I watched TV.
almost.
Actually the ads aren't louder but they do have more impact. This is mostly due to sound compression, where the softer parts of the ads are raised a few decibels in order to reduce the dynamic range of the sound.
This is true; the commercials effectively turn the volume of your television up to 11.