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Revitalizing The Videogame Trade Show
Thanks to GamesTM for its feature discussing the current state of the videogame trade show. Although shows such as this year's E3 were more exciting, the article argues: "The likes of the Electronic Entertainment Expo (E3), the European Computer Trade Show (ECTS) and the Tokyo Game Show have recently been accused of being dull, predictable or lacking substance. Last year, there was no ground-breaking news, no earth-shattering games (only updates of ones we already knew about), and some companies didn't even turn up." Simon Byron of Barrington Harvey makes the point: "In this media-savvy world, information is readily accessible, so of course there are fewer opportunities to be surprised - which is what I think is at the heart of most people's criticisms of trade shows." In light of our previous coverage of trade show significance, how do you see videogame trade shows evolving?
As someone who used to work in the tradeshow industry, and also as someone who occasionally exhibits at tradeshows, I can tell you that the rules you speak of are not based on E3's desires, but on the exhibition hall and the (typically) union workers who staff them. Also, the hall and all of the booths have to conform to local safety and fire codes.
Do you know it costs ~$100 to rent a $3 trashcan for 3 days at a tradeshow? Typically, you cannot use a screwdriver at your booth. You cannot use a power strip (you have to rent them for $$$) and sometimes, you can't even plug in electronic devices. You cannot use a handcart to move something - you must have a surly union worker push it for you. There are rules regarding booth height, lighting, sound, staff / performers, etc etc.
My point: what you are talking about is valid, but, unfortunately, is unlikely to change.