Nintendo's Reggielution Will Not Be Televised

Thanks to Gaming Age forum regulars for pointing to a Reveries.com profile of Nintendo's chief marketing officer Reggie Fils-Aime, subject of E3 adulation for his appearance at Nintendo's press conference. The article argues enthusiastically: "Reggie's high-voltage verbs sent shockwaves of anticipation -- and adulation -- through the Nintendo community", and Fils-Aime explains his own view of why people enjoyed his appearance: "They were proud -- they were happy for someone like myself to come in and articulate a very aggressive attitude, and frankly, have the games and the innovations to back it up. That's what motivated the response that we've seen on all these websites and that part has truly been fantastic."

Comments

Overly active marketing guy from Japanese Company.

[Alkaiser]

When was the last time we saw this?

Oh yeah, it was the Director of Sega right before the Dreamcast launched.

Yeah...he was great. Haven't seen him around so much since he, you know...get demoted into oblivion, his company became the 3rd wheel in a 2 console industry, and eventually got bought out by a competitor...

You know...maybe history doesn't always repeat itself and maybe people learn from other people's mistakes sometimes...

Only Nintendo...

[urbaer]

...could state "the consumer target for Nintendo DS to be slightly older, and by that I mean a core audience of 18-25".

I honestly see thier problems at the younger (12-18)level. It seems strange that Nintendo fanboys who are 25+ (of which I am one) enjoy the "kiddie" games, while the younger generation of gamers (12-18) go in for "adult" games (like GTA... which I enjoy as well).

Is this purely a case of children growing up faster now than in the 80s?

Re:Only Nintendo...

[Nossie]

I think you could almost argue that it's more the inability of children these days to understand what true gameplay really is.

The games we grew up with on the SNES and in the arcades are totally different from the ones the kids are growing up with now. Too much emphasis is on the graphics (DOOM3 perfect example) and the graphics are the only thing selling most of these games.

Most kids now, don't have the attention spam to complete the 96+ levels of Mario and have more money to spend on new games every fortnight than to actually complete the games they already have.

I remember the playground fights between the nintendo and megadrive/genesis fanboys... I always felt that although Nintendo paid more attention to the small details in games, SEGA sold most of theirs simply because they were adult orientated. It pissed me off that Mortal Kombat on the SNES had grey blood... because Nintendo refused to unleash the 'realism' to their followers.

Being a huge Zelda fam, I was very disappointed to see the kiddy style cell shading in The Wind Waker... but it didnt stop me appreciating the time spent creating what I began to realise was a masterpiece in itself. Nintendo started targetting the children... and not realising that times have changed since my schoolroom arguments. Nintendo used to own the kids market and they've just recently realised that is not the case anymore.

With Doom 3 I can understand that ID's game is more a technology preview than anything else (to sell the engine rather than the game itself) I respect that. I also respect the GTA series of games and remember that when they almost banned the original GTA -- I wanted it more !!

Too many games now are selling for their adult nature and realism alone with little attention paid to "will they go back once its completed?"

Nintendo were VERY lucky this time around that nobody figured out how to crack their piracy prevention mechanisms. Nintendo have been the only ones to truely profit from this generation of gaming and for that reason alone will live to fight another day.

I was relieved to watch the E3 video with reggie and the new Zelda.. Nintendo *NEEDED* the new 'adult' look to survive into the future and at E3 they proved (to me atleast) that they were steering the corporation into a new era. Reggie did an amazing job of shocking the gamers into how series Nintendo were about this; and to back it up he showed game after game that the audience had been waiting for. (Zelda! Zelda! Zelda!)

Remember his speech regarding how much Nintendo had innovated the console market? The Nintendo DS is that same innovation... It might not be the most advanced thing in the world but *ATLEAST* Nintendo is willing to take the risk of bringing out something new and not just churning out the same old blood fest, high polygon, particle systems that the gaming community is so used to. Donkey Konga I find a bit silly (like the PS dance mats) but again its innovating the market and I cant grudge them for that.

The next generation will be very interesting for me to see what happens.. Will Sony still rock the arena? Will Microsoft sell a system they can actually profit from? Will the younger audience appreciate Nintendo one more?

I feel the reason the GBA has sold so well is because it cant rely on graphics to push the games... which is ALSO why the older generation of gamers are the ones that play them the most...

Dont get me wrong, I loved the GTA series... I plan on playing Doom 3 one way or another (But it aint worth my money) I just value the gameplay and the 2D artists far more these days than the adult rating and the polygon count.

I personally wish Nintendo (like ALL current game publishers) would stop selling updated games from the past... Zelda on the GBA is an amazing game, but I completed it 7 times on the SNES, why do I want to do it again? The same with the Super Mario s