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Craigslist Eyed for Possible Future IPO

An anonymous reader writes "Eric Hellweg wonders if everyone's favorite want-ad site will join the ranks of eBay, Amazon, Yahoo, and, yes, Google. Hellweg guesses it makes $25 million a year by charging for only 12 percent of its ads. If it ramped up payments on more ads throughout its many-city network, it could hit $100 million. That's a monster margin for a 14-person staff! And they may even consider going public."

24 of 205 comments (clear)

  1. Why bother? by RayMarron · · Score: 5, Insightful

    When you're raking in that much cash, why go public and turn over control of your company to shareholders? If you just want cash, sell the whole company.

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    1. Re:Why bother? by jusdisgi · · Score: 5, Insightful

      Yeah, totally. This story is pretty damn thin. This random journalist just 'guesses' that this website might go public and play with the big boys, and we're all supposed to bite? Whatever. These 14 people are running a website and pulling in 25M a year between them, I don't see them going anywhere but Tahiti. That's where I'd be. The people he quotes don't confirm his guesses at all...they basically say, "we've got plenty of money, why would we need VC's or going public?"...this is a stupid artical, and should never have graced /.'s main page.

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    2. Re:Why bother? by decepty · · Score: 2, Insightful

      they basically say, "we've got plenty of money, why would we need VC's or going public?"

      Not to mention Craig (who's list it is...) has repeatedly said "No, we have no interest in going public; That's not what it was started for" on numerous occasions. Sounds like a business analyst is trying to stir up some (unfounded) hype.

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  2. RIP Craig by Doc+Ruby · · Score: 5, Insightful

    Craig's List was great because it spread by word of mouth. The community had accurate ads for good values. Also, every user I ever heard of, on either side of any transaction, was encountered almost like a "friend I hadn'y yet met". That kind of transitive trust within the community will be exploited, and destroyed, by the IPO frenzy. If there's even any left now that it's been front page news on Slashdot.

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  3. Why would they want to IPO? by mozumder · · Score: 4, Insightful

    The thing is, as a business owner, why would I want to dilute my investment in a business by going IPO? Wouldn't I want all the profits for myself? And, did everyone forget that the purpose of owning a business is to make money by profit, rather than making money through share trading?

    IPOs are pointless if you're already a massively profitable business and if you don't need anymore investment in your business. You *MIGHT* gain some return by going public, but that's not going to be likely in todays market...

    1. Re:Why would they want to IPO? by mozumder · · Score: 4, Insightful

      Yes, they sell shares, and, in if you were the owner of a business, they would sell YOUR shares.
      If I were making $100 million a year profit on my business, and an IPO diluted my ownership of my company by 75%, then I would end up making %25 million a year cash from my business, and who knows what the the value of the shares of my company would be worth. It could be worth nothing, it could be worth a billion.

      Should the owners take such a risk on their already massively profitable business?

  4. Re:Is it just my city... by wankledot · · Score: 5, Insightful
    "... ugly ameturish [sic] interface..."

    I believe the words you are looking for are: simple, clean, fast, appropriate interface.

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  5. why go public? by incast · · Score: 5, Insightful

    No seriously... what capital projects could they be planning that they would need an equity offer for? If the company is generating ~$2M/employee right now, I am willing to assume that they are making a fine profit and should be able to present a strong enough balance sheet to either get loans or simply pay for a reasonably-sized project without any debt or equtiy.

    At least with google there's a scale issue as they add more features/services and attempt to attract a larger userbase. Is Craigslist moving toward doing the same?

  6. The article is mostly pontificated crap. by noahbagels · · Score: 4, Insightful

    As someone who used craigslist when it was a (gasp) email list, and also lived on the same block as the cl headquarters for 3 years in SF, this article is utter nonsense.

    The whole point of craigslist is the micro-personal connection of real people, in close physical proxmity, buying & selling stuff. I've known a great many people who've purchased, sold, and gave away: airline vouchers, couches, desks, etc...

    Even while living in SF during the dot com boom and bust, I know virtually nobody who ever got a job off of craigslist. Further, nobody in their right mind would use craigslist to find a home to purchase...

    Oh - and back to the basics - craigslist expands thru word of mouth. How do you suppose they would charge for any of the garbage this tech-moron suggests? A great feature of cl is that you can include html in your posts - good posters often do, and include images, formatting etc... design resumes often include good css styles, images, and look pretty darn sweet - try that on hotjobs!

    So, this guy thinks that without additional cost/strain/staff they're going to just quadruple his totally BS estimate of their revenue?

    Why would they want to go public anyhow? With only 14 staff, and no reason to buy-out other companies or invest in serious R&D, does it ever come to mind that a businessperson with a small company making serious $$$ might just want to keep it that way?

    1. Re:The article is mostly pontificated crap. by faedle · · Score: 4, Insightful

      I also could not stop laughing when I read the article. Craigslist go public? WTF? Is this guy going to the same Craigslist I've been using forever?

      It's apparent after reading this guy's article that he has no clue what Craigslist is. Hey, buddy, here's a clue: you haven't noticed the fact that the icon file you get when you bookmark it (or browse there on browsers like Safari) is a hippie peace sign?

      Why craigslist works would be destroyed by any attempt to mass-market and package it, which would be seemingly required for an IPO. Besides, as I understand it, Craigslist is a labor of love for the founder and the staff, so an IPO would only destroy what they've built.

      In short, this guy really needs to get a life... not everybody is out there to make a killing in the stock market. Some people are *gasp* just happy to make a modest living for themselves doing something they love.

    2. Re:The article is mostly pontificated crap. by DakotaK · · Score: 2, Insightful

      Over $1 million is modest now?

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  7. more $ by Doc+Ruby · · Score: 4, Insightful

    In an IPO, you are selling your whole company, to the public (that's the "P"). Except for any part you hold back. And you can sell that later, while all the equity is price inflated by the IPO hype^Wadvertising. Sounds like a better deal than just selling the keys to the building to one private buyer.

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    1. Re:more $ by Doc+Ruby · · Score: 4, Insightful

      You do if you want to make more than $25M:y, and you think the risk is relatively small. IPOs are underwritten by brokers, which means the brokerage is effectively buying the company from the private owner, before selling it to the market. That lowers the risk considerably, by validating the sale values, and by bringing the broker's bank into the scene. They aren't for everyone, but they are available to those who want the premium on equity that the scale of public markets can bring.

      I'm sure "Craig" understands these market dynamics. Whether "he" goes for an IPO is theoretical, because this story is really just the IPO hype heartbeat resurfacing in its most fertile medium, the breathless press.

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  8. ARTICLE!!!!!!!! by Anonymous Coward · · Score: 2, Insightful

    What the fuck is up with people spelling "article" as "artical"? Jesus Christ. Learn to spell simple words.

    1. Re:ARTICLE!!!!!!!! by Deraj+DeZine · · Score: 2, Insightful

      Thanks for quoting someone before spell checkers were invented.

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  9. Re:Do the math and you will understand why founder by Chemical · · Score: 1, Insightful

    If you made $25 million last year, you wouldn't have to work for the next 10 years anyway.

  10. Is this part of a new wave of IPOs? by SteamyMobile · · Score: 4, Insightful
    If a company with a staff of less than 20 people, and no expenses beyond a bunch of server computers can make $100mil per year, they certainly don't need the capital raised by an IPO. They're doing it just because they can. That's exactly the same position that Google is in: they have plenty of revenue. They don't need to raise capital (which is the traditional purpose of an IPO). They are doing it just because they can.

    This is a big contrast to the traditional purpose of an IPO: raise a lot of capital to finance some business need.

    This seems like an interesting new approach.

  11. Re:Won't work by NivenHuH · · Score: 5, Insightful

    Insightful???

    Craigslist is one of the useful tools that most of the people in the Bay Area use.. Flaming it, and the citizens of SF is hardly insightful..

    *took off karma bonus so i won't be modded down*

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  12. Re:Is it just my city... by Anonymous Coward · · Score: 1, Insightful

    Yes, other sites should adopt these features:

    1. Back button in forums cycles back through every post clicked on, before exiting the forum (and yet they all have the same url). Why go back? Craigslist is looking toward the future.

    2. Logging in (say after pressing "reply" button on a post) completely loses context. On page 4? Go back to page 1 again. Look! A dragonfly.

    3. Same forums have different urls from the homepage and the forums section, so their links don't get flagged as previously visited. And, of course, their titles are different, and in completely different order on each page, so you may never find the same forum that you were just looking at.

  13. Re:Never heard of it. by Anonymous Coward · · Score: 1, Insightful

    /. - News for the nerds of united states america. "Everybodys favourite" - sigh, there is an entire world outside who hasn't heard about craiglist.

  14. Interesting thing (the original web) by GangstaLean · · Score: 3, Insightful

    I think the really interesting thing about this is that the web pages that are really successful in the new web (post bubble) are ones that are super stripped down and basic. Google and Craigslist two of the main sites I use. Blogs and blogging are big. Slashdot has basically the same design as ever, with the exception of the top banner ad. It seems that people didn't end up wanting lots of complexity in their web sites.

    The printed word ends up (again) being the most important thing out there. It goes to show that you don't need heavy-duty graphics and don't want flashy ads if you're delivering on content.

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  15. Craigslist isn't as popular as eBay, Google, etc.. by iamhassi · · Score: 2, Insightful

    The author lives in a dream world: Craiglist isn't nearly as popular as eBay, google, etc. Until recently it didn't even cover my city of 2.5 million people and even now it only has a whopping 290 housing listings and 156 jobs. Sorry Craigslist, but you have a long way to go before you reach the ranks of eBay or Google, might be great if you live in San Francisco but the rest of us are left in the cold.

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  16. not necessarily more $ by Sagarian · · Score: 2, Insightful

    The key bug in your argument is the "except for any part you hold back." That amount is typically at least 70%! And selling off the remainder is difficult (sends bad signals -- lemons theory).

    But in the meantime, you would get to give away 8% or so of the money raised to a fatcat banker, get to personally certify your financial statements (Sarbanes), and get to field phone calls from investors, analysts, and everyone else in the public market ecosystem.

    IPOs are not the bed of roses most people assume them to be.

  17. no guarantees by Doc+Ruby · · Score: 2, Insightful

    It's no bed of roses - that sounds more like a grave :). The IPO is the cradle; that's what the "I" stands for: "initial". Holding back is no bug - because the bigger demand of the public market increases the value of the still limited supply of shares, the amount held back can be much greater than the value of the total to a single private buyer (lower demand).

    Selling off the remainder after a successful IPO is the name of the game. Insider trading has SEC rules, "golden handcuffs" agreements with other investors, and can affect the demand by signalling the market. But insider traders make lots of money selling their retained stake - and buying it back, then reselling it, when that's their best bet in the market. Sounds like work, including the other reporting requirements, but the work is very profitable, so it justifies hiring receptionists, accountants, PR people, etc. They field the phonecalls. Sarbanes and other disclosure rules are actually probably less invasive of privacy than they need to be to protect the market from racketeering. It's not winning the lottery, but played smart, an IPO is much less hassle than it is yachting.

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