Slashdot Mirror
How Powerful is the Turn-Off Power of Spam?
JayBonci asks: "Here's a question to the Slashdot readerbase. How powerful is the turnoff power of spam? With an upcoming political election in the United States, and a nation not very-well defended against mass unsolicited emailings, what kind of anti-marketing medium is spam? Could a spammer push out millions of: 'V0te for G3orge W. Bush!' or 'J0hn Kerry for Presidnet@', in the hopes to turn off (or on) voters. Spam marketing penetration is terrible (I've heard figures like .001%), but how powerful is its anti-marketing capabilities? An interesting discussion for the Slashdot audience." How often do you make the decision to NOT buy something form a company because you know they engage in spamming activities?
let's see.
1) I don't buy Viagra.
2) I don't like to watch pictures of my naked next door neighbour.
3) I'm quite happy with my university degree the way it is, thanks.
4) And, I'd rather not apply for another mortgage.
All in all, spam doesn't turn me off of any companies, because none of the companies that I *would* have bought from (wisely) don't use spam in the first place.
.001% may just be what wins the chair
The whole campaign is so ugly that aggressive spamming wouldn't seem like a really serious annoyance to me. I'm more worried about the lies and character assasination.
Great, another Michael Moore. "How can I trick people into voting my way?"
A mailbox full of V1@gra spam doesn't make me hate Pfizer. I think Michael Moore is an obnoxious liar, but his propaganda tactics aren't going to get me to change my mind and vote for Bush in protest.
I'm so sick of the emotion-laden nonsense from both sides, when there are genuine, thoughtful, interesting, and useful arguments to be made that might allow for creative solutions. Instead, though, people like this questioner seem to feel that deceit is a better approach for dealing with significant issues.
"Those who have never entered upon scientific pursuits know not a tithe of the poetry by which they are surrounded."
"How often do you make the decision to NOT buy something form a company because you know they engage in spamming activities?"
It's irrelevant.
I get 100-300 pieces of spam daily. For all but 5-10 pieces, all I ever see is the sender and the subject line, not the body.
Even if there's a recognizable brand-name in the subject line, the spam's usually from a sender who's NOT associated with the brand-name (e.g., Viagra).
In the few cases where the sender+subject plausibly *seems* like it might be from the legitimate brand, I never confirm it by opening the mail, for fear of whatever security vulnerability it might contain.
So I virtually never know that the brand-owner should be blamed for the spam.