Todd Need[ed] a Liver
Mr. Christmas Lights writes "According to this CNN article, Todd Krampitz's liver transplant operation was a success. What is significant about this is how he used a multi-media campaign to get a donor - this included billboards stating 'I need a Liver. Please help Save my Life' that all pointed to his web site at ToddNeedsALiver.com where you can read more. Certainly a novel use of the World Wide Web."
While not as crucial as this one, I can think of two similarly novel uses of the Web to get what one wants.
Karyn Bosnak was $20,000 in the hole and set up SaveKaryn.com. Within a few months she had paid off all her debts from the contributions of strangers. Now she's an author.
Ramon Stoppelenburg wanted to travel around the world but had no money, so he started LetMeStayForADay.com, and managed to hitchhike around the world for a couple of years without spending a dime.
I also seem to recall a far older site called 'Send Me A Dollar', but I don't have the URL to hand now. Does anyone know of any other people who've used the Web for interesting personal gain?