Todd Need[ed] a Liver

Mr. Christmas Lights writes "According to this CNN article, Todd Krampitz's liver transplant operation was a success. What is significant about this is how he used a multi-media campaign to get a donor - this included billboards stating 'I need a Liver. Please help Save my Life' that all pointed to his web site at ToddNeedsALiver.com where you can read more. Certainly a novel use of the World Wide Web."

Comments

Illegal?

[Anonymous Coward]

I don't understand. I thought organ transplants could not be done privately and could only be done through organ transplant lists where you were ranked on necessity and the immediate terminality of your situation?

So, how exactly would a media campaign expedite such a transplant?! It's not like he could pay someone for it and I'm pretty sure they require anonymity. As happened in this case, I don't believe they allow a specific person to donate a specific organ to a specific recipient without going through the hospital process as there might be someone else chosen as more needy or more urgent.

And at any rate, this just further shows the disparity between those who have money and those who do not. Those who have it can do a media blitz to get a liber or find their abducted child and so on while those without it are fucked.

By the way - his girlfriend is hot. Too bad they seem like a couple of religious nuts.

So did he 'buy' his liver?

[Phoenixhunter]

The real question to ask here is whether or not such ad campaigns equate to 'buying' a liver through spending money on the advertisements? Could this be the next boon to advertisers?