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Apple's Motion Now Shipping
gz76 writes "Apple's high-performance motion graphic design and production application lets you explore new creative territory using self-propelled behavior animation, character-by-character title animation and a powerful new interface. Motion integrates seamlessly with Final Cut Pro HD and DVD Studio Pro 3, making it quicker and easier than ever to create motion graphics for film, video and DVDs. About time!"
So is this considered a successor to LiveType which is bundled with FCP and FCP:HD, or is it a totally separate product. As in, is LT going to stop coming with FCP?
...and that's all there is to it.
Yeah, the motion picture industry is definitely moving away from Mac's. Sure. There are absolutely no post houses using FCP or Shake. Not one person is purchasing or using Logic. The Lord of the Rings didn't actually use Shake at all either.
Look, Apple is doing quite well in the motion picture and video fields. I don't know where you're looking, but Apple is actually starting to give Avid a run for their money. They definitely haven't overtaken Avid, but trailer houses are ditching their Avid rigs in favor of far cheaper FCP rigs like crazy. Motion will help with this adoption, but it won't be a replacement for AfterEffects by a long shot.
Keep the "People are moving away from Apple" rhetoric to yourself or move to another section of this site where such blather is more welcomed.
Pooty tweet
it's simple really. if you do these sorts of things for a living, the chances are you make enough money from one-two jobs to easily afford a powerful mac. a lot of people in the video, content creation, graphcis, and printing industry swear by the macs for increased productivity.
if a mac lets you finish 10 jobs instead of 7 jobs in the same amount of time, that's a large some of money you otherwise wouldn't make. a tool to professionals is a rather cheap one time cost to production, so to foregoe the correct tool for a "$500" savings, is a bit rediculous.
- tristan