Bridging the Digital Divide With PCtvt?

maddu writes "Dr. Raj Reddy, a pioneering researcher in artificial intelligence and a professor at Carnegie Mellon University, plans to unveil his new project, called the PCtvt, later this year - it's a $250 wirelessly networked personal computer intended for the four billion people around the world who live on less than $2,000 a year, according to the NYT (free reg. req.) He says his device can find a market in developing countries, particularly those with large populations of people who cannot read, because it can be controlled by a simple TV remote control and can function as a television, telephone and videophone." We've previously covered the somewhat conceptually related Simputer.

Comments

Re:Instead of reducing the price, increase incomes

[Nos.]

If you reduce it too much, yes. However, there's a fine line between markup and market share. As you reduce your price, your share of the market goes up. However, reduce your price to far, and you can't support your business.