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More Gaming Hardware Price Cuts, Mergers Needed?

Posted by simoniker on from the cut-slash-cut dept.

Thanks to Reuters for its article discussing game publishers' and analysts' lust for console hardware price cuts. According to the IDG-authored survey: "2003 proved disappointing to industry players because of a dearth of both blockbuster titles and significant hardware price cuts to stimulate demand", and Activision's Bobby Kotick expands on these wished-for price reductions: "Fifty percent of all hardware units on the (original) PlayStation were sold at $99... For some reason, this is one of those industries where that $99 is such a magic price point, and it's such a catalyst for that mass-market consumer." Mike McGarvey of Eidos also commented on the rise of the mega-publisher through continued mergers: "It's not far off, I think... six or seven (publishers) sounds about right."

3 of 21 comments (clear)

  1. Re:Another JesuitX fp for GNAA by Anonymous Coward · · Score: -1, Offtopic

    are you proud of your FP on Games at 4am? i mean, how hard is it, really?

  2. Re:Another JesuitX fp for GNAA by Anonymous Coward · · Score: -1, Offtopic

    hey, it's only 1:22 am. in Amsterdam it's already in the middle of the morning. you must live in some shithole back east.

  3. One word by Guppy06 · · Score: -1, Offtopic

    " Mike McGarvey of Eidos also commented on the rise of the mega-publisher through continued mergers:"

    MEGATON!