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Real Feels iTunes Backlash
BunkAsInBed writes "CNET reports RealNetwork's recent campaign against the iTunes music network that involved tactics like slashing the costs of their downloads in half, reverse engineering Apple's FairPlay format (Harmony), and recently an online petition and bulliten board have received the opposite reponse that was anticpated."
The way I understand it, Apple makes most of the money on iPods. The iTunes business is to make ipods more attractive and brings almost no profit. Why don't they want to let others sells songs for ipod?
If there's one thing that Apple as a company has managed to succeed with for a very, very long time, it is building a fiercely loyal customer base. Apple customers don't jump ship when the company is at its worst, let alone when it appears to be sailing relatively smoothly. Apple customers also of late really, really seem to want stuff that "just works" without any extra work on the part of the user.
While I don't doubt that RealNetworks is going out of their way to make it relatively easy to ultimately play their stuff on Apple's hardware, the user still has to get third party software, still has to subscribe to another service that isn't affiliated with their computer (in fact being a direct antithesis), and has to do extra work. Combine that with the large amount of market burnout regarding Real, and I'm really not surprised by this. I'm more surprised that Real pursued this attempt to begin with.
Do not look into laser with remaining eye.
...have it spot-on. Why should Real have any say in what the iPod plays? They may rant on about it being 'freedom of consumer choice', but that's not a little hypocritical from Real - whose own music store isn't even Mac-compatible yet. Perhaps it Real were to support the Mac crowd, create a player that people would prefer to use, and generally better themselves, they'd have more success in luring people away. As it stands, however, people have exercised their freedom of choice - and they've chosing the iPod and iTMS.
And tomorrow the stock exchange will be the human race
Let's get one thing straight here. For the actual audio compression, Apple uses 128kbps AAC for ITMS downloads. AAC stands for "Advanced Audio Compression", not "Apple Audio Compression" or anything else. AAC is an MPEG standard, just like MP3, only better. RealNetworks uses 192kbps AAC in their store. It's the same damn format. The quality will be slightly better, if you have some nice headphones to plug into your iPod, you'll probably hear the difference. The only new thing that Real has brought with Harmony is that they've enabled tracks bought from the Real store to play on the iPod by wrapping the AAC tracks with FairPlay DRM. The fact that the tracks cost $0.49 and are encoded at a higher bitrate makes this a good buy for anybody who isn't an Apple groupie or against DRM on principle. If you don't trust Real, then don't buy from them, but I fail to see how this is anything but a net positive for consumers. I'm amazed that there are people screaming "Please! Give me a monopoly in the digital music market!"
A specific example of this is1 how differently the brands owned by Real are viewed by the user population.
RealPlayer tends to cause immediate irritation in people's minds and postings on the net.
Mention Rhapsody, though, and not a lot of flak is sent up. Why?
Other than the obvious trespassings Real had in the past, they've continued to exhibit ambigous messages to the public. The Helix system is open, but doesn't support premium services the Realplayer does, You have the Realplayer for Windows, Mac and Linux but the majority of servies and features only work on Windows, Harmony loads content onto almost any device (not just the iPod, that's a misconception) but the Real music store only works on Windows PCs, no Macs or Linux boxes. There's the implied message they are universal but in truth they're really a Windows product with some reach into Mac.
With Rhapsody, there's no bad name attached. They've never gotten mixed up in bad consumer practices- due in large part to the fact they listened to their consumers (imagine that!), they have a compelling product but the key difference is that Rhapsody is never marketed in any light other than the one that shines for Windows PCs. There's no ambiguity.
Yeah, Real had made serious attempts to clean up the brand but heavy promotion focused around ads that show a friggin iPod implying universal support but not actual having it is the next biggest hurdle. Mac users who have an iPod can't take advantage of the 49cent service because there's no store for the Mac.
Plus, does Real seriously think that by considering the feedback they received only the work of a "vocal minority" instead of 1200+ (at this writing) comments that might actually have some value, even if it is buried in vulgarity.
R(k)
Once upon a time streaming audio was available on many sites in both Quicktime and Real. Then several major radio sites (notably NPR ) made the decision to drop Quicktime coverage, If I was Steve Jobs I'd really want to crush Real just to get a bigger market share for Quicktime. And Quicktime has got to have a huge profit margin compared to a piece of hardware. So maybe this battle is about more, and subtler, goals than just the iPod.