This Headline Is Not for Sale

r.jimenezz writes "Adam Penenberg's latest article on Wired News discusses the growing trend of inserting ads more directly into online content, as publishers strive to keep readers clicking and to stretch advertising dollars, most of which go to a few big companies. He mentions the example of Vibrant Media, which links 'certain words in an article' directly to ads, and has been covered before on Slashdot, as have Penenberg's previous articles."

Comments

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[The-Bus]

TOYOTA(TM)©® X-RUNNER(TM)©®

What's the problem with ads being interspersed anyway? I'm sure most of us are used to reading an article and then skipping down

That's no concept truck you're looking at. Its 18-inch 45-series V-rated radials and alloy wheels are for real. Its 0-to-60 [1] in just over 7 seconds and its 240-horsepower V6 with 275 lb.-ft. of torque are for real. Yes, the X-Runner's(TM)©® one tough street truck. And soon it'll be within your grasp.

a few lines to get back to the content.

TOYOTA(TM)©® X-RUNNER(TM)©®: The time is now. Get Street Smart!(TM)©® Register now with Toyota.com for all the news on the HOT new X-Runner(TM)©®.

Well, I guess it get's really really

TOYOTA(TM)©® X-RUNNER(TM)©®!!!!!

annoying sometimes.

This Headline is Not For Sale

[dmayle]

This Headline is Not For Sale

How amusing... I just subsribed, and this is the first headline I paid to see before anyone else...

In addition, with all the astrotufing at Slashdot lately, I don't think it has to be for sale, because we're eager to see see it for free...

Re:How to block them ...

[iMMersE]

Does AdBlock block ads such as, err, I dunno, the one in my sig?

My content is getting claustrophobic

[mopslik]

Marketers can have the sides, top and bottom of a page to peddle products and services, but the body must remain pure.

You can have your body...

AD AD AD AD AD
AD AD AD AD AD
AD ONE LINE AD
AD AD AD AD AD
AD AD AD AD AD
Click for next page

Hmmm, that *does* look familiar.

Re:My content is getting claustrophobic

[mopslik]

Here's the future of advertising, inside our FPS games there will be billboards which have a simple web browser built in.

So when the game calls home and reports that it's been pirated, it redirects all of the billboards to goatse? Oh, the humanity!

Uh-oh...

[richie2000]

I think that IntelliTxt could work well for publications that have no pretense of objectivity or don't draw a strong distinction between advertising and editorial copy.

Look out Slashdot, here we come!

I hope it fails

[Lord Grey]

[IntelliTxt by Vibrant Media] works by underlining certain words in an article so that when a reader runs his cursor over one of them, an ad springs up. For example, in a story on antivirus software, words like "virus," "security" and "worms" might be highlighted. Then readers, if they so choose, could mouse over one or all of them, click on a "sponsored link" and go straight to the advertiser's website.

This would truly suck if became popular.

No thanks

[BlackHawk-666]

I just bought a Canyonero, and talk about a smooth ride...

Re:No thanks

[gowen]

what are you, some kind of clown?

Re:Intellitext pitched OSDN (now known as OSTG)

[Anonymous Coward]

Good for you Mr. Miller. You (and OSDN) have always earned my respect for your support of the little guys, like me.

I am only 5'2".

Selected quote

[Khali]

And Vibrant supplies the advertisers and splits the revenue that is generated with the publisher. In a sense, it's like found money.

And you thought money grew on trees? You idiot! Money grows in news websites!

It's always fun when people come in and explain they have found a new way to generate money out of nothing. Fun or sad, depends on your local mood I suppose.

BTW, I have been quoting a quote (from Vibrant) in the article, not the article itself, which is really interesting and well-written.

Re:How to block them ...

[Scrameustache]

unless you WANT a subscription based Internet

And here I was paying my internet bill every month like a sucker!