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In-Game Advertising Breaks Out

Posted by CmdrTaco on from the now-its-a-real-medium dept.

UID1000000 writes "MSNBC reports that companies like Nielsen are implementing tracked advertising in video games. Viacom is also considering in-game advertising. I can't wait until your first person shooter stops and drinks a nice cold refreshing soda."

1 of 513 comments (clear)

  1. consoles and freeware by BoldAC · · Score: 5, Interesting

    I'm not quite sure how this is all that new. Many, many console games have ads throughout the game. I was playing Madden 2005 just a few minutes ago... and the billboards in the stadiums are pushing all sorts of EA-related stuff.

    What has shocked me is the failure of freeware with embedded ads. For a while it seemed many freeware authors were trying to make money with this concept.

    As a freeware author myself, it didn't work well for my product. People preferred the old, buggy ad-free version to the final version with small, tasteful ads. I ended up making more money off the google ads on the download page than I did from the product.

    I finally killed the ads and the number of people using the program hit the roof.

    AC