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Apple Launches iTunes Volume Discount Program

Posted by timothy on from the cheaper-by-the-hundred-dozen dept.

An anonymous reader writes "Apple has launched a volume discount program for iTunes. The program allows for volume purchases of songs for giveaways, incentives, and others. Seems like this is what is going on beyond straight licensing programs to universities like Florida State."

1 of 21 comments (clear)

  1. Makes Sense for Apple by LinuxMacWin · · Score: 5, Insightful

    Besides all the promotion etc., think of the CC processing fees they would be saving. The second biggest chunk in the $0.99 purchase price was CC processing fee. With this move, they eliminate 25-30c from their costs, give 20 to their customers and maybe get to keep a few cents themselves.

    I know nothing is that simple, and it would cost them to build software for bulk purchase, keep track of codes etc., but I think this is a good move for long term.