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Apple Launches iTunes Volume Discount Program

Posted by timothy on from the cheaper-by-the-hundred-dozen dept.

An anonymous reader writes "Apple has launched a volume discount program for iTunes. The program allows for volume purchases of songs for giveaways, incentives, and others. Seems like this is what is going on beyond straight licensing programs to universities like Florida State."

1 of 21 comments (clear)

  1. mmm apple marketing by ihatewinXP · · Score: 4, Interesting

    In a nutshell Apple is standardizing their marketing incentives for 3rd parties to come and take as they see fit. I would expect a steady stream of revenue coming from this program for a number of years. Just like the creation of iTunes gift certificates and allowances lets parents bot keep tabs on things and give a present at the same time, these volume certificates will allow universities and corporations to do the same.

    Apple is doing a pretty good job IMHO on leveraging the music store to both make money and make mindshare. I have seen a number of Apple logos in _strange_ places on campus due to crosspromotions with pepsi and the school.

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