Apple Launches iTunes Volume Discount Program

An anonymous reader writes "Apple has launched a volume discount program for iTunes. The program allows for volume purchases of songs for giveaways, incentives, and others. Seems like this is what is going on beyond straight licensing programs to universities like Florida State."

Comments

Makes Sense for Apple

[LinuxMacWin]

Besides all the promotion etc., think of the CC processing fees they would be saving. The second biggest chunk in the $0.99 purchase price was CC processing fee. With this move, they eliminate 25-30c from their costs, give 20 to their customers and maybe get to keep a few cents themselves.

I know nothing is that simple, and it would cost them to build software for bulk purchase, keep track of codes etc., but I think this is a good move for long term.

wow, this is great

[Anonymous Coward]

I hope Apple can make enough on each unit sold, it must be expensive to manufacture each digital song.

I wonder if there will ever come a day when music can be reproduced for nearly zero cost.. can you imagine how inexpensive it will be! I bet CDs would be $2 and music downloads would be pennies.

Not for general public!

[mh101]

Notice the part of the web page that says:

The minimum volume purchase is 25,000 songs for commercial entities and 10,000 songs for colleges and universities.

This isn't a "$0.99 each, or 10 for $8" deal, so this won't make a difference for the vast majority of us.