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The Technology Hype Cycle

Posted by ryuzaki0 on from the this-article-perpetuates-the-cycle dept.

jira writes "What does it take for a new gadget to be succesfull on the market? Which technologies will become part of everyday life in the future? BBC investigates the Techology Hype Cycle."

3 of 193 comments (clear)

  1. 90% marketing by Megaweapon · · Score: 5, Insightful

    The usefulness of a gadget is irrelavent as long as the public buys them. Some tennis shoes are still over $100, right?

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  2. the routine by AlexTheBeast · · Score: 5, Insightful

    The hype cycle isn't just for electronics. Think about IPOs.

    Here's the referenced chart...
    hype chart

    Here's the yahoo 5 year IPO chart...
    http://finance.yahoo.com/q/bc?s=YHOO&t=5y&l=on&z=m &q=l&c=

    Same pathway...

    The is the pathway of ANYTHING new being introduced into the world. First, it's sexy and popular, then it's over done, and then it either levels off or dies.

  3. Re: The technology hype cycle by manavendra · · Score: 5, Insightful

    There was not an absolute iota of information in that article that I could make use of, or carry over with me. It smacks of absolute useless-ness, like a number of other articles

    1. A graph with different tehnologies/device listed against the time it took for them to "mature", with funny names given to each trough and crest of popularity, does not make an insightful report.

    2. There has been no mention of whose definiton of "product maturity" has been used. It is a term widely open for interpretation

    3. It is hilarious to compare the effectiveness, acceptability and market penetration of such varied products as DVD players and PDAs, and so on. There are host of factors that come into play, least of which is the sense of an inane need within the target customer segment.

    I bet that article concludes something. Though I certainly wish it was something more focused than a wannabe "we will have more power in our hands in the future"!

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