War (Games) are Hell and so are the Ads

An anonymous reader writes "As the clock ticks down for ShellShock: Nam' 67 we find out that the press releases are as controversial as the game. RedassedBaboon quotes several of the email press releases that seem to brag about the joys of killing and fun of having sex with a base camp mama san. My favorite obnoxious and mostly non-sensical email quote: 'You'll always remember your first kill. And in ShellShock: Nam'67 you'll definitely get more than just one.' The article goes on to point out how this behind the screens publicity push runs contrary to the public face of the game - which is supposed to depict the real horrors of war. The article ends with this thought: 'I can't imagine Coppola or Stone sending out exhuberent messages to the national press about how fun it was going to be to catch a wave off the coast of Vietnam in Apocalypse Now or how sexy Platoon's mama sans are. Before the gaming industry can be taken seriously by the world, it has to be taken seriously by itself.' How very true."