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New Ad Technology Tracks Consumer Movement
mingrassia writes "Over at CNN: New technology tracks consumer movement, flashes messages and calls out to passersby. Meet the Human Locator. It's a new technology developed by Canadian ad agency Freeset Interactive that purports to detect when humans are near, track their movement, and then broadcast messages directed at them on a nearby screen. Conspiracy theorists can relax, however. The Human Locator can't yet identify, say, obese pedestrians and then bombard them with images of a cheeseburger and fries."
Although parent requested permanant disablement, I would not advocate such a level of vandalism. Silly String should be even better than the previous suggestion of duct tape for non-destructive occlusion of detested digital detectors. In most cases it can be applied from out of range. Witnesses would most likely be amused. Even if caught, chances are that charges will not be filed as removal is trivial and of minimal, if any, cost.
There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.