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New Ad Technology Tracks Consumer Movement

Posted by michael on from the wallets-with-legs dept.

mingrassia writes "Over at CNN: New technology tracks consumer movement, flashes messages and calls out to passersby. Meet the Human Locator. It's a new technology developed by Canadian ad agency Freeset Interactive that purports to detect when humans are near, track their movement, and then broadcast messages directed at them on a nearby screen. Conspiracy theorists can relax, however. The Human Locator can't yet identify, say, obese pedestrians and then bombard them with images of a cheeseburger and fries."

3 of 263 comments (clear)

  1. This sounds like.... by boschmorden · · Score: 1, Redundant

    ...the advertising in Minority Report. When people would pass by, there were holographic images directed at them for various products.

  2. Re:GPS Stalker by Spoticus · · Score: 1, Redundant

    yeah, but since when to corporations have to contend with the same laws that citizens do?

    where there's a dollar to be made, there's a senator that can be bought...

  3. Hrm.. could they have stolen the idea from... by hacker · · Score: 0, Redundant
    Looks like they took the idea directly from this movie, where the advertisements were directly targeted at Jon Anderton (and everyone else) as they walked by them in futuristic, ad-driven, corporate America.

    If this is where we're heading, folks... I'd be very scared.