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Sony Develops TVs That Zoom in for True Close-ups

prakslash writes "Sony has unveiled version 2 of its 'Digital Reality Creation' technology that allows viewers to pan around a TV image and then zoom in. Unlike the current TVs that simply scale the image, Sony's technology does 'true' zooming by digitally enhancing the signal to communicate gloss, depth and texture.

4 of 275 comments (clear)

  1. Sometimes, you don't want to see the gloss. by Anonymous Coward · · Score: 5, Funny

    digitally enhancing the signal to communicate gloss, depth and texture

    Ya know, I was going to make the obvious joke, then I realized that what I'm thinking about, I actually *don't* want to zoom in on. Some things are best left to the imagination, lest you see the reality (and the bumps and blisters and pimples). Ewww.

    So, umh, this would be cool for zooming in on puppies and stuff. Yeah.

  2. OK by pHatidic · · Score: 5, Funny

    Wow and I thought FCC regulations were the only thing to come out of Janet Jackson's boobies. It goes to show that pornography still provides the incentive for innovation for all major developing technologies. It's actually a little known fact that the people offering the incentives for new space elevator technology are only doing so in hopes of losing their virginity in it one day.

  3. Re:Digital Zoom is a MYTH! by Anonymous Coward · · Score: 5, Funny

    Dude, don't you watch any of those crime dramas? Digital zoom is the greatest thing since sliced bread. With digital zoom and special software you can enhance a single pixel into the killers face!

  4. I can see the ads now... by Fex303 · · Score: 5, Funny
    The new Sony's will feature magic Hand-Wavey Technology(TM) to suck information that wasn't in the orginal signal into your TV from outer space.

    It's not zoom, it's digital enhancement. Which is what zoom is. But this is different. Yeah, right.

    More marketing BS.