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Ask Jeeves Looks to Outshine Google

Posted by ryuzaki0 on from the add-some-animated-gifs dept.

bizpile writes "The AP is reporting that Ask Jeeves is looking to distinguish itself from its competitors by adding new tools for visitors to save and organize links to Web pages they find through the company's online search engine. "Google is not better than us," said Jim Lanzone, an Ask Jeeves senior vice president. "We are both operating at a world-class level. We just have a different flavor." This free feature is scheduled to be unveiled Tuesday." With Amazon's new search engine recently arising, it definitely appears to be a critical time for search engines.

1 of 271 comments (clear)

  1. Perpetual also-rans have a place in this world. by LostCluster · · Score: 5, Insightful

    Pepsi operates "at a world class level", but they "just have a different flavor" than Coca-Cola.
    Burger King operates "at a world class level", but they "just have a different flavor" than McDonalds.

    We don't like monopolies in our marketplace, and as a result we always have a place for the perpetual also-ran. Never able to capture the #1 spot may seem depressing, but it's still possible to profit as a #2 and be lying in wait in case the #1 player makes real big mistakes.

    Google will have to seriously misbehave in order to give up enough market share so that Ask Jeeves can pass them. However, having Ask Jeeves parked in the #2 rank spot is enough motivation that hopefully Google will never forget its "Don't be Evil" policy.