TiVo and Netflix Hook Up
thejoelpatrol writes "It's official. After denying that such a deal was in the works, TiVo and Netflix have finalized a deal to let TiVo subscribers download movies over their broadband connections. Several such services have sprung up recently, but none has the name recognition of either of these beloved entertainment-technology companies."
"The companies are planning to work together on technology that will secure this content, she said."
Here is a clue, if I can view it then it is not secure nor will it ever be secure enough.
DRM is the crazy idea of giving me the content, and also the key to view it, but though obfuscation somehow hide the decrypt process. It won't work in the long run.
3dinfo@maficstudios.com
As proof of that, note that you can easily get DVD rips right now. So what's the point of cracking the TIVO system? And even if it is cracked, it seems highly likely that each movie would be digitally watermarked with your account number, TIVO box and other incriminating info. So releasing it out onto the P2P networks seems like a very foolhardy thing to do.
The only benefit from a cracked system is perhaps you could build your own personal jukebox of movies. Again, it's not like you can't do that already so I wonder what the point is.
I know that the nifty thing to do for netflix is to deliver the movie and not have to pay the post, but the existing netflix business model still has a lot of other long hanging fruit that could be picked by partnering with TiVo
For example, why couldn't my TiVo:
- Recommend movies for me based on my viewing ordering patterns
I could see what TiVo recommends and just order from my TiVo.
- Offer me the ability to order movies based that I'm currently watching
So I could see a movie commercial-free and uncut if I don't like the way the network has edited it or I don't like the pan and scan. Or recommend a movie related to what I'm currently watching.
- Let me search/browse the NetFlix database and order.
The TiVo has the capacity to keep a NetFlix inventory. Ordering from the TV seems more comfortable way to interact with NetFlix.
- Let me manage my NetFlix account
What movies to I have, how many more could I request, what I've ordered.