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The Long Tail

Chris Anderson writes "I'm the editor of Wired Magazine and if you'll forgive the autohornblowing, I think you'll be interested in my piece in our latest issue. It argues, with a lot of new data, that the entertainment industry is shifting from an era of hit-driven economics to one of niche-driven economics. Content that was once relegated to the fringe, beneath the threshold of commercial viability, is now increasingly able to find a market in distributed audiences, marking a shift towards the previously-neglected Long Tail of the demand curve."

3 of 290 comments (clear)

  1. Re:Why? by Eccles · · Score: 2, Informative

    Why does /. succumb to these blatant types of advertising.

    'Cause none of us read the articles anyway...

    --
    Ooh, a sarcasm detector. Oh, that's a real useful invention.
  2. Self-referential by russsell · · Score: 2, Informative

    It's a fringe-content article on Slahdot about pushing fringe content to distributed audiences through alternative channels! I was surprised that it didn't use itself as an example!

    For a far better analysis of the issues, see "The Perils of the Imitation Age" by Eric Bonabeau in the Harvard Business Review June 2004.

  3. Under Distributed Movies List by Baldrson · · Score: 2, Informative
    I've been using my own under distributed movies list to decide what movies to see.

    Basically I just look at the weekly box office for each movie divided by the number of screens squared and that tells me how much acceleration the market is placing on the distribution channels for the movies.

    It works pretty well. Playing the Hollywood Stock Exchange with this metric does a pretty good job of detecting bargains.