American Game Companies Target Asia

Thanks to the BBC and GamesIndustry.biz for their stories on American game company expansions into Asia. Electronic Arts is opening a dev studio in China, hoping to open up the world's largest market to online gaming. PCBang style internet cafes are rapidly becoming big business there. Microsoft, on the other hand, is getting serious about the Japanese market. Their next gen console is already being hyped to Japanese developers. The form factor and design are going to take into account Japanese tastes, as will their marketing campaign. The next Xbox may offer Japanese and American consumers a fascinating new feature as well, with Bill Gates himself confirming the development of spectator mode for the Xbox. It's unclear whether that would be rolled out for the current Xbox console, or will have to wait until their next product.

Comments

Uh

[lucabrasi999]

Why is this a story? Is there a company in ANY industry (from Steel to Cars to Lumber to Candy) that is not targeting the Chinese Market?