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IP's Next Big Wave - Taste & Smell Patents
Magnavox writes "Futurist Thomas Frey has written an article about Monday's Nobel Prize in medicine opening the door for taste & smell patents. Dr. Richard Axel and Dr. Linda B. Buck won the prize for scientifically describing how odor-sensing proteins in the nose translate specific tastes and smells into information in the brain. Patenting smells in the past was limited to describing the chemical composition of the substance. Receptor patterning opens the door for a variety of new patenting possibilities... Perhaps more important will be the decision as to whether smells can be trademarked as symbols of the products or services they represent. Sounds and colors are commonly trademarked today because of the commercial impression they leave on consumers. Smells cannot be far behind. Now I'm wondering if we can patent the smell of money."
The subject of IP's is a controversial issue. Underestimate IP's at your peril. Cited by many as the single most important influence on post modern micro eco compartmentalism, its influence on western cinema has not been given proper recognition. Often it is seen as both a help and a hinderence to global commercial enterprises, who are yet to grow accustomed to its disombobulating nature. At the heart of the subject are a number of key factors. I plan to examine each of these factors in detail and and asses their importance.
Social Factors
There is cultural and institutional interdependence between members of any community. When Sir Bernard Chivilary said 'hounds will feast on society' [1] he, contrary to my learned colleague Sir George Allen's recent publication 'Into the eye of , could not have been referring to eighteenth century beliefs regarding society. Difference among people, race, culture and society is essential on the survival of our world, however IP's demonstrates a coherent approach, something so lacking in our culture, that it is not recognised by all.
When one is faced with people of today a central theme emerges - IP's is either adored or despised, it leaves no one undecided. Clearly it promotes higher individualism and obeyence of instinct. As soon as a child meets IP's they are changed.
Economic Factors
The dictionary defines economics as 'the social science concerned with the production, distribution, exchange, and consumption of goods and services'. Of course, IP's fits perfectly into the Custard-Not-Mustard model of economics. Interest
IP's
When displayed this way it becomes very clear that IP's is of great importance. Of course interest has always depended upon IP's to a certain extent, but now more that ever. In the light of this free trade must be examined.
Political Factors
Politics - smolitics! Comparing IP's and much of what has been written of it can be like comparing IP'sism and post-IP'sism.
To quote jazz singer Francis T. Time 'The success of any political system can only truly be assessed once the fat lady has sung.' [2] Considered by many to be one of the 'Founding Fathers' of IP's, his words cannot be over-looked. It is a well known 'secret' that what prompted many politicians to first strive for power was IP's.
I wait anxiously. What will the next few years bring for IP's?Conclusion
How much responsibility lies with IP's? We can say that IP's has a special place in the heart of mankind. It inspires, brought up a generation and most importantly it perseveres.
I shall give the final word to star Macaulay Schwarzenegger: 'I wouldn't be where I am today without IP's.' [3]
[1] Sir Bernard Chivilary - Interestingly... - 1904 Badger Books
[2] Time - Yes Indeed - 1987 Indegro Books
[3] My IP's! - Issue 4 - BFG Publishing
I'm Scruffy.
Oh damn, I got served like a Chalupa! (TM) that shit, son!
CAn'T CompreHend SARcaSm?