In-Game Advertising Moves Towards Testing

Thanks to HomeLAN for the news that Activision and Nielsen will be testing in-game adverts starting at the end of the year. Though we've mentioned this previously, the press release would seem to indicate things are moving into their final stages. "The two companies announced that they are launching a groundbreaking test using the newly-released Activision video game, Tony Hawk's Underground 2 to determine how long and how often players interact with brands. The test will feature Nielsen's watermarking technology that uses audio encoding to uniquely identify when players are exposed to product placements within the game."

Comments

Already happening

[TykeClone]

Play EA Sports NCAA football 2005 - after each score, they do a "Pontiac Drive summary" like you'd see on TV - and they don't let you skip it.