Slashdot Mirror

← Back to Stories (view on slashdot.org)

In-Game Advertising Moves Towards Testing

Posted by Zonk on from the please-wait-loading-spam dept.

Thanks to HomeLAN for the news that Activision and Nielsen will be testing in-game adverts starting at the end of the year. Though we've mentioned this previously, the press release would seem to indicate things are moving into their final stages. "The two companies announced that they are launching a groundbreaking test using the newly-released Activision video game, Tony Hawk's Underground 2 to determine how long and how often players interact with brands. The test will feature Nielsen's watermarking technology that uses audio encoding to uniquely identify when players are exposed to product placements within the game."

2 of 63 comments (clear)

  1. OMG have u seen the new hl2 traielr??? by Anonymous Coward · · Score: -1, Offtopic

    OMFG have you seen the Half-Life 2 trailer it's like slow then the music kicks in and and Gordon comes out and gets a gun and Gordon is like fuck this and HE KILLS ALL THESE GUYS WITH GASMASKS with angels singing and he lands on the bad guys and that annoying alyx lady is like GO GET EM TIGER! SOME RANDOM SCIENTEST IS ON TEH SPOKE!!!~`1 and theres less polys but rawkin bumb mappings you can view this on a special VALVe PC disk that comes with EB games store.

  2. Re:Testing?! by pipingguy · · Score: 0, Offtopic


    I know Asprin won't get mod points as a result, but don't you think his comment should be modded as funny?