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More on Neuroscience and Marketing

Posted by michael on from the CONSUME dept.

SLiK812 writes "The NYTimes is running a story about how marketing companies are using neuroscience to determine how to reach a consumer's buy button more efficiently. A quote from the article, 'At issue is whether marketers can exploit advances in brain science to make more effective commercials. Is there a "buy button" in the brain? Some corporations have teamed up with neuroscientists to find out. Recent experiments in so-called neuromarketing have explored reactions to movie trailers, choices about automobiles, the appeal of a pretty face and gut reactions to political campaign advertising, as well as the power of brand loyalty.' Some groups have branded this as Orwellian. I pretty sure I saw the child of this tactic in Futurama somewhere." There's a related story in the The Independent. We've had previous stories on using MRI scans to market products.

5 of 271 comments (clear)

  1. Futurama reference by ZackSchil · · Score: -1, Redundant

    Fry: So you're telling me they broadcast commercials into people's dreams?

    Leela: Didn't you have ads in the 20th century?

    Fry: Well sure, but not in our dreams. Only on TV and radio. And in magazines. And movies. And at ball games and on buses and milk cartons and t-shirts and written on the sky. But not in dreams. No siree!

    This Futurama moment brought to you by...
    Lightspeed briefs: style and comfort for the discriminating crotch.

  2. Just wonderful... by Anonymous Coward · · Score: -1, Redundant

    Great, so now they'll use advances in neuroscience to trick us into buying more useless shit.

  3. The Futurama episode by HoaryCripple · · Score: -1, Redundant

    referred to in the write-up was "A Fish Full of Dollars." In it, comercials are beamed directly into a person's (Fry's) dreams. He is made to want to buy Lightspeed Briefs.

    "The ad gets into your brain like this liquid gets into this egg (Farnsworth injects egg with liquid, egg pops). Although in reality its not liquid, but gamma radiation." --Professor Farnsworth

    "That's awful! Its like brain washing!" --Fry

    "Didn't you have ads in the 20th century?" --Leela

    "Well, sure, but not in our dreams. Only on TV and radio. And in magazines and movies. And at ball games and on busses and on milk cartons and T-shirts and bananas and written on the sky. But not in dreams! No sir-ee!" --Fry

    Mmm, tasty Futurama.

  4. The Buy button... by vettemph · · Score: 0, Redundant


    Of course there is a buy button. It looks like a pair of boobs.

    --
    The government which is strong enough to protect you from everything is strong enough to take everything from you.
  5. haha by u-238 · · Score: 0, Redundant

    the most sickening perversion of science to date. this will be used in the future for justification of communism, anarchism, etc