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U2 iPod: Any Color You Want, As Long As It's Black

dave writes "Forbes is carrying the story that U2 and Apple will be releasing a custom black iPod that comes preloaded with the band's new album as well as portions of the band's 25-year back catalog. The custom iPod will be made available the same week as the new album, which is slated for release in the U.S. November 23rd. The article also talks about the larger deal which included the advertisement for iPod/iTunes and exclusive rights for iTunes to sell the album online for the first few weeks of release." skyshock21 adds a link to this article in Revolution Magazine.

4 of 489 comments (clear)

  1. Re:if only.. by jav1231 · · Score: 0, Offtopic

    ooOOOOooo a discimitating ear!? I'm with ya, Bro.

  2. None more black...sabbath. by mcmonkey · · Score: 0, Offtopic
    Completely OT, but I was just thinking, how great is 'Iron Man'

    He was turned to steel
    In the great magnetic field
    Where he traveled time
    For the future of mankind

  3. Re:Very slick marketing... by SilentChris · · Score: 0, Offtopic

    Sorry, but you're out of your mind.

    "Those who don't like the whiteness"

    That's precisely the reason why the original was so successful: it stood out in crowds. You go on a subway, you know who has iPods. Every consumer device in the world is black (or silver).

    "Those who are fad-driven, since this will be the 'latest cool thing'"

    U2 are hardly in their "fad" stage. In fact, I'm surprised Apple thought U2 was a good idea at all. They haven't had good music in over a decade. It's like that Garfield movie that came out 20 years after it should've.

    "Those pondering an iPod purchase, but who were undecided might see extra value in the preloaded songs, and be pushed to buy"

    People are stupid, but not that stupid. A lot of people I know who bought iPods (including my brother) already had vast MP3 collections. The music is not "added value". They can get it free of Soulseek.

    "U2 fan{boy|girl}s: they will buy because the black iPod screams "I'm a U2 fan"."

    To be honest, not sure anyone would want to scream that nowadays. ;) Their early stuff was excellent. They went downhill after Joshua Tree.

  4. Re:Beatles Lawsuit? by babbage · · Score: 0, Offtopic

    There's bravery for ya -- anonymously self-censoring the word "fuck".

    Heh...