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Apple Design Award Cube Spills Its Guts

GlenLow writes "It's amazing what some Apple Design Award winners do in the name of science. This one subjected his to a cone beam CT scan and revealed Apple's design sense extends even to a competition trophy. What's with Mr. Jobs and the cubes, cubes, cubes anyway?"

3 of 116 comments (clear)

  1. What's with Mr. Jobs and the cubes ? by C0vardeAn0nim0 · · Score: 3, Interesting

    the cube is a primitive 3D geometrical construct. in other other words: it's simple. and for what i know of steve, that's what he wants from his machines: to be as simple as possible for the end user, thus the cube shape.

    --
    What ? Me, worry ?
  2. Reminds me a bit of the Shakers by FearUncertaintyDoubt · · Score: 5, Interesting
    He had a remark in the article about how the design beauty extends to even the inner parts of the cube which are not seen. That reminds me of the Shakers, who would labor to make even the unseen parts of their furniture or other crafts as well-constructed as the visible ones.

    Another example it makes me think of is when I was watching the documentaries on the extended LOTR discs. The level of detail they would go to for things that were only on-screen for a moment, or in the background, was incredible. They could have skimped on any one thing and it would have not been noticeable. But taken together, they give the film a feel of authenticity.

    I guess the thing that runs through all of these is that quality is about what's inside as well as what's outside. Too bad most software projects don't follow that rule.

  3. Flat! by AmicoToni · · Score: 2, Interesting

    His obsession for cubes is obviously inappropriate. Everyone knows that geeks prefer flat things.