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Nintendo Gets Suggestive with DS Marketing

Posted by Zonk on from the more-than-a-little-disturbing dept.

miller60 writes ""Touching is good" is the suggestive theme of the launch campaign for the Nintendo DS handheld, which appears designed to help Nintendo go beyond its kid-friendly image and appeal to older gamers. It's also advertising in Maxim with a campaign titled "How To Score." The company says the campaign represents a "different, bolder approach for Nintendo.""

3 of 52 comments (clear)

  1. Nah... by Fred+Or+Alive · · Score: 3, Interesting

    It's advertising in Doctor Who Magazine that'll give Nintendo the real edge. ;-)

    (Entirely true, an advert for NES Classics is the only non-Doctor Who related advert in the magazine for at least the last year).

    --
    10 PRINT "LOOK AROUND YOU ";
    20 GOTO 10
  2. Maxim advert by superstick58 · · Score: 4, Interesting

    I admit I did like the maxim advertisement. Only thing is, I had no idea it was for a Nintendo DS. I kind of caught me by surprise. Here i see a chick telling me why touching is good, why two are better than one, etc. Finally, at the bottom is the little nintendo name. Go figure.

  3. Re:The direction is not that new by Tofino · · Score: 3, Interesting

    Don't forget the "Play It Loud" campaign from the early 1990s, with the adverts featuring Butthole Surfers music.