ReGenesis Extended Reality Takes TV Series Online

An Anonymous Reader writes "The new Canadian television series ReGenesis premiered on the Movie Network and Movie Central last Sunday night, but surprised viewers with a cryptic message at the end: 'Only you know the whole story. Be a part of it. www.regenesistv.com' Players who registered on the website quickly discovered an Extended Reality of websites, telephone numbers and clues which reached out to them from the fiction of the series." More below. Reviews from the Alternate Reality Gaming community have been good, complimenting both the series and the online experience as realistic and gripping. So far users have unearthed links to the North American Biotechnology Advisory Commission, the anarchistic scientific forum ScienceSucks.com and a mysterious weblog which seems to be written by a mole within NorBAC itself.

Project partners Xenophile Media and Shaftesbury Films have been guarded in describing how far the Extended Reality will go, but a recent anonymous interview goes much further to explain what viewers/players should expect.

Comments

GABO is COMING

[Scrameustache]

Who's Gabo?

One question

[Anonymous Coward]

Does ReGenesis do what ReNintendon't?

Interesting idea.....

[KenwoodTrueX]

Interesting idea, although I don't think the mainstream average joe will bother with sifting through clues on a website for hours. Of course it could work like video cards. The main purpose of high end ATI video cards for example, is to get high end computer users to buy them, then brag about the company to average joe's so they to will want an ATI card. The average joe will not buy a high end card though. This tie in with the show works the same way. The geeks will spend hours looking for clues and via word of mouth, will help make the show more popular.

Free Flat Screen HERE!

Re:Interesting idea.....

[MilenCent]

The geeks will spend hours looking for clues and via word of mouth, will help make the show more popular.

Not this geek, bunky. I rolled my eyes at the old Perfect Dark web campaign, I'm reacting similarly to the current Metroid 2 campaigh, and for the record I H*A*T*E bees.

I have a strict policy about getting involved in artificial pastimes. I refuse to do things just because they can be done; there has to be some other benefit. In the long run, these types of advertising will merely result in more people like me. That is to say, jaded with 99.99% of the whole freaking world, or at least the freaking parts of it human beings made.

Nice slashvertisement

[Lord_Dweomer]

Do they even TRY to hide the fact that they're ads anymore?

Re:Nice slashvertisement

[Lord_Dweomer]

Look at the way the story is posted and look at the language. As someone in marketing/advertising, I feel pretty safe saying that this is written like a press release and is most likely put out by the company in question.

Oh, they will...

[Ayaress]

The radio station WIOG in mid-Michigan is doing something like this. Basically a state-wide game of Clue. The whole idea is that some guy stole and later ditched a 2005 Ford Focus, and whoever finds the guy and asks him, "Are you the 102.5 WIOG fugitive?" wins the car and a big wad of cash. It's been going for a good month now, and too damn many people are involved right now. I've been accosted on the street twice myself when I refused to acknowledge somebody asking me if I was the fugitive, both shortly after it was said the fugitive had been seen in a gas station I go to several times a week. Stores have done loudspeaker announcements asking, "If the WIOG fugitive is in the building, would he please report to customer service desk B?" and the police get multiple complaints every day because of it. People follow mailmen around town waiting for them to get out of their trucks to make a delivery, people place bogus pizza orders to ask the delivery guy. The tri-cities are are the stalking capitol of the world right now. People have been arrested stopping traffic to ask people, they've been going door to door, calling thousands of phone numbers and getting hit with the do-not-call list (I get 30+ telemarketing calls a day. Apparantly the do-not-call list only enacts the $5000 fine if its just some idiot making calls out of his living room trying to win a car). It's all the "average Joes/Janes" doing it, too. For once, I think I'm justified in counting myself among the sane.

Extended Reality Gaming, eh?

[FFFish]

Interesting. I rather suspect Slashdot is in on the "Extended Reality."