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What is The Cost of an Early Release?
Everguide writes "Sony Online Entertainment recently announced that they would be releasing EverQuest 2 on November 8th, ahead of their main competition World of Warcraft (last predicted release date: Week of November 22). SOE is notorious for launching games with content that is not finished or buggy, and Blizzard is known for at times delaying a game just to work out minor bugs. Is it worth launching a game early, yet buggy, to grab market share from the competition? I know the Themis group thinks a poor launch can cost a company millions of dollars but will the benefit of launching early exceed the costs?"
Unfortunately for SOE, the market for fantasy-based MMOGs is all but saturated currently. The companies making these games are squabbling over each others' former customers to a large degree. Because of the significant cash outlay associated with these games, most players don't maintain more than one or two accounts total (and frequently, those accounts are for the same game, and are used to multibox).
What's more is that MMOGs are unplayable if you don't pay, and the result is that the $50 initial payment for the box game seems like wasted cash if the player decides the game isn't worth it. In this case, the better the beta experience, the better the sales, and from the various reports I've heard, Blizzard has that contest won hands-down.
WoW open beta will also likely begin before EQ2 goes live, and "free" will most definitely distract people from rushing out and buying SOE's latest offering, right up to the point where WoW goes live. An ingenious marketing tactic on Blizzard's part, if they don't drop the ball.
The author of that quote is Shigeru Miyamoto
"Our opponent is an alien starship packed with atomic bombs. We have a protractor."
It seems like Cryptic looked at the previous MMORPGs and learned from other's mistakes, as CoH has been a pretty solid product since day one. Despite a few bugs here and there (and some major complaints from users about game difficulty after Issue 2 went live), the play experience is consistently pleasurable.
All this is to say that, if an upstart like Cryptic can release a quality product, then why not Blizzard and SoE, both of which have experience with this sort of thing? Maybe Cryptic had beginner's luck, or maybe I'm giving them more credit than they deserve.