What is The Cost of an Early Release?

Posted by Zonk on Wednesday October 27, 2004 @05:00AM from the easier-to-ask-forgiveness.. dept.

Everguide writes "Sony Online Entertainment recently announced that they would be releasing EverQuest 2 on November 8th, ahead of their main competition World of Warcraft (last predicted release date: Week of November 22). SOE is notorious for launching games with content that is not finished or buggy, and Blizzard is known for at times delaying a game just to work out minor bugs. Is it worth launching a game early, yet buggy, to grab market share from the competition? I know the Themis group thinks a poor launch can cost a company millions of dollars but will the benefit of launching early exceed the costs?"

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As a matter of fact by Otter · 2004-10-27 05:25 · Score: 0, Redundant

You know those "PHBs", "marketdroids" and the rest of the nontechs you guys are always ridiculing? Well, that's why their jobs exist -- because there's no one answer to questions like this and making the right call is vitally important.

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