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Don't Read My Lips

scitex writes "Two economists, Rasa Karapandza and Milos Bozovic, from University Pompu Fabra, Barcelona wrote a very interesting paper "You Can Fool Some People Sometimes..." They say that on all US Presidential Elections from 1960, when presidential debates were held, won the candidate that used less future tense in the debate. First debate was televised in 1960. They predict that these elections will be won by George W. Bush. They used a similar approach to analyze performance of US companies and found that companies that use less future tense in their annual reports perform better. Will this change the way companies write they reports and presidential candidates speak?"

4 of 66 comments (clear)

  1. I can't help but notice... by Black+Parrot · · Score: 5, Funny

    ...that they used the future tense to predict the outcome of the election.

    --
    Sheesh, evil *and* a jerk. -- Jade
  2. That was a wonderfully cromulent write-up by Anonymous Coward · · Score: 1, Funny

    And I believe US presidential speakery will remain at its current levels of excellency.

  3. Just one question by mabu · · Score: 3, Funny

    Why can't we redirect this kind of research energy towards applications that really have a benefit to mankind? How about predicting patterns which lead to cancer or destructive weather? Doesn't that seem like a more noble use of time and resources?

    What's next for these guys? An analysis of peoples' choices for celluar ring tones as they relate to their propensity to purchase expensive designer salad croutons? Stouffers is waiting anxiously for your results.

  4. We should choose our idols carefully... by MachDelta · · Score: 2, Funny
    Will this change the way companies write they reports and presidential candidates speak?
    Oh great. So if Bush wins, my company will start providing me with "trainings for managements over the internets"? I think i'd 'quits my stupids jobs'.