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DoubleClick On The Blocks?

Posted by Hemos on from the just-desserts dept.

A reader writes: "Many sources report that DoubleClick - the world's leading supplier of cookies - may be up for sale. " There's also an AP report out as well. The online advertising market has been hard lately - but there's also been a widespread perception that DoubleClick has been resting on their laurels.

2 of 198 comments (clear)

  1. Re: Google already kicked DoubleClick's booty by gorbachev · · Score: 4, Insightful

    Google is the new guard, highly targeted ads that actually work. DoubleClick is the old guard, banner ads, spam and other annoying crap nobody ever likes to see. No wonder Google is kicking their ass.

    The click-through-rates on Google AdWords compared to DoubleClick's garbage are astronomical.

    --
    In Soviet Russia, I ruled you
  2. Re:Anyone want to chip in...? by gcaseye6677 · · Score: 5, Insightful

    There are much worse enemies out there, like Underhand Networks (oops I mean Undertone Networks). These people have figured out how to get popup ads past the Google toolbar blocker. Hey idiots, if I went to the trouble to install a popup blocker, what makes you think I'm going to click on your popup ad, except to close it? I hope the era of annoyance crap flood marketing comes to an end, but I think I'd be naively optimistic to expect it to happen anytime soon.