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Spam-maker Hormel Spends to Reclaim Name

Posted by ryuzaki0 on from the ain't-gonna-happen dept.

An anonymous reader writes "Hormel, the company behind Spam (the meat product, not the unsolicited email), is launching an advertising campaign in Europe in an attempt to remind people it has been around a lot longer than offers of generic Viagra and fake Rolex watches. The BBC claims it will cost Hormel £2m."

4 of 201 comments (clear)

  1. Heh. by Black+Parrot · · Score: 5, Funny


    Ads for Spam... go figure.

    --
    Sheesh, evil *and* a jerk. -- Jade
  2. Advertising eh? by The-Bus · · Score: 5, Funny

    Perhaps in addition to their TV advertising, they could use other means? I know the internet is a really powerful place. Perhaps by individually contacting Europeans they are able to put their name to good use again. But we need to make sure all Europeans are contacted. I suggest Hormel engages in a direct electronic mail campaign to contact every European. To make sure the message is understood, I suggest the use of ALL CAPITALS.

    That is all.

    --

    Small potatoes make the steak look bigger.

  3. Here's an idea Hormel by Anonymous Coward · · Score: 5, Funny
    Find the names and addresses of spammers around the world, then deliver tons of tinned meat product to their doorstep - and film the results.


    Put ads out with the reactions of the spammers when they get their spam back, but in the original form. Slogan could be something like "They spammed us, we SPAMMED them".

  4. good quote by rhesuspieces00 · · Score: 5, Funny

    i dont know if its still there, but this is a good quote i came across on the spam.com website:

    "Ultimately, we are trying to avoid the day when the consuming public asks, "Why would Hormel Foods name its product after junk e-mail?"
    -Hormel Foods

    http://www.spam.com/ci/ci_in.htm